# Futuristic Eco Trucks The Mitsubishi GR-HEV is a Lightweight Diesel Hybrid That Seats Five By Michael Hines | Published 2013-03-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mitsubishi-grhev References: [carbuzz](http://www.carbuzz.com/news/2013/3/5/Mitsubishi-Reveals-GR-HEV-Concept-7713264/) & [mitsubishicars](http://www.mitsubishicars.com/MMNA/jsp/index.do) It's easy to miss the [Mitsubishi](https://www.trendhunter.com/trends/mitsubishi-dx-concept1) GR-HEV among all the other cars that debuted at the 2013 Geneva Motor Show. However, just because Mitsubishi's latest offering isn't a multi-million supercar doesn't mean you should overlook it. The GR-HEV is a [hybrid diesel vehicle](https://www.trendhunter.com/trends/offroad-vehicles1) with futuristic styling. Mitsubishi's newest concept isn't the company's firs eco car; the brand offers the all-electric i-MiEV and will soon be offering a hybrid version of its [Outlander SUV](https://www.trendhunter.com/trends/ralliart). Still, the GR-HEV is a rarity in that it is a diesel hybrid. Most hybrids feature gas engines paired with electric motors. The fact that the Mitsubishi GR-HEV has a diesel motor is odd enough, but its styling and the fact that its a truck push it over the edge. The Mitsubishi GR-HEV weighs only one ton and can seat up to five people. Mitsubishi's auto industry is struggling to stay afloat stateside, and a unique offering such as the GR-HEV could be just what the company needs to drive sales and interest. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 46% | Activity: 37% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Hybrid Diesel Vehicles:** The unique combination of diesel and electric power in vehicles presents an opportunity for disruptive innovation in transportation. - **Futuristic Styling:** Incorporating futuristic design elements in vehicles opens up possibilities for disruptive innovation in the automotive industry. - **Lightweight Trucks:** Developing lightweight trucks with efficient hybrid technology creates opportunities for disruptive innovation in the trucking industry. ### Who This Affects Most - **Transportation:** The transportation industry can explore disruptive innovation by incorporating hybrid diesel vehicles into their fleets. - **Automotive:** The automotive industry can embrace disruptive innovation by integrating futuristic styling in their vehicle designs. - **Trucking:** The trucking industry can pursue disruptive innovation by adopting lightweight trucks with hybrid technology for improved efficiency. ## Related on Trend Hunter - [Six-Seater Adventure Vehicles](https://www.trendhunter.com/trends/mitsubishi-dx-concept1.md) - [Muscular Hybrid SUVs](https://www.trendhunter.com/trends/muscular-hybrid-suv.md) - [Off-Road Minivan-Inspired SUVs](https://www.trendhunter.com/trends/mitsubishi-delica-d5.md) - [Diminutive Camper Vehicles](https://www.trendhunter.com/trends/camper-vehicle.md) - [Outdoorsy Rugged SUV Designs](https://www.trendhunter.com/trends/outlander-trail-edition.md) - [Compact Camper Kei Vans](https://www.trendhunter.com/trends/delica-mini-active.md) - [Mobile Office Concept Trucks](https://www.trendhunter.com/trends/mitsubishi-fuso-nomadpro.md) - [Posh Practical Hybrid SUVs](https://www.trendhunter.com/trends/honda-zrv.md) - [WFH-Inspired Office Truck Concepts](https://www.trendhunter.com/trends/nomadpro-canter.md)