# Mitsubishi Concept-RA First Look at Clean Diesel Coupe By Rose A. Valenta | Published 2007-12-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mitsubishi-concept-ra-first-look References: [blogsrs](http://blogs.cars.com/kickingtires/2007/11/mitsubishi-conc.html) & [blogsrs](http://blogs.cars.com/kickingtires/2007/11/mitsubishi-conc.html) Mitsubishi Motors Corporation and [Mitsubishi Motors North America Inc](https://www.trendhunter.com/trends/mitsubishi-dx-concept1). will premiere the Mitsubishi Concept-RA to the world at the 2008 Detroit Auto Show in January. This [coupe concept](https://www.trendhunter.com/trends/vita-nova) features a Super All Wheel Control (S-AWC) vehicle dynamics control system driveline and a Twin Clutch SST automated manual transmission (used in Lancer Evolution*1), and is powered by a new high-output, high-efficiency, [clean diesel engine](https://www.trendhunter.com/trends/nextgeneration-auto-technologies). The North American International Auto Show (NAIAS) will be held at the COBO Center in Detroit, Michigan, from Saturday, January 19 through Sunday, January 27, 2008. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 27% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Super All Wheel Control (S-AWC) Vehicle Dynamics Control System:** Opportunity for disruptive innovation in the automotive industry by integrating the S-AWC system in conventional gasoline engines to enhance vehicle performance. - **Twin Clutch SST Automated Manual Transmission:** Opportunity for disruptive innovation to reduce emissions and improve fuel efficiency by integrating the Twin Clutch SST transmission in electric cars and hybrid vehicles. - **Clean Diesel Engine:** Opportunity for disruptive innovation in the transportation sector by developing cleaner and more efficient diesel engines that reduce greenhouse gas emissions. ### Where This Applies - **Automotive Industry:** Opportunity for the automotive industry to integrate advanced vehicle dynamics control systems and transmissions to enhance vehicle performance. - **Electric Vehicle Industry:** Opportunity for the electric vehicle industry to adopt Twin Clutch SST transmission to improve the efficiency of electric and hybrid vehicles. - **Transportation Industry:** Opportunity for the transportation industry to develop and adopt cleaner diesel engines to reduce greenhouse gas emissions and promote a sustainable transportation system. ## Related on Trend Hunter - [Six-Seater Adventure Vehicles](https://www.trendhunter.com/trends/mitsubishi-dx-concept1.md) - [High-Performance Vehicle Concepts](https://www.trendhunter.com/trends/vision-xcompact.md) - [Conceptual Electric Sportscars](https://www.trendhunter.com/trends/r32ev-concept-model.md) - [Electrified Compact SUVs](https://www.trendhunter.com/trends/allnew-grandis.md) - [Off-Road Minivan-Inspired SUVs](https://www.trendhunter.com/trends/mitsubishi-delica-d5.md) - [Art Event Auto Partnerships](https://www.trendhunter.com/trends/adx-suv.md) - [Sporty EV Concept Designs](https://www.trendhunter.com/trends/lexus-rz-sport-concept.md) - [Canadian Italian Car Debuts](https://www.trendhunter.com/trends/new-maserati-grecale.md) - [Compact Camper Kei Vans](https://www.trendhunter.com/trends/delica-mini-active.md)