# Artful Uniquely Crafted Footballs Art of Football and Mitre Work Together on a Special Capsule By Amy Duong | Published 2021-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mitre References: [hypebeast](https://hypebeast.com/2021/5/art-of-football-mitre-art-matisse-haring-collection-info) London-based creative label Art of Football works in [collaboration with sporty brand](https://www.trendhunter.com/trends/furon-v8-collection) Mitre on a [special collection](https://www.trendhunter.com/trends/football-series) of artful footballs. There are five designs in total and the collection is a reference to iconic artists and premium craftsmanship. Mitre was founded back in 1817 and has since developed a strong knowledge about high-quality footballs. Now, it works together with Art of Football to create five footballs in familiar yet unique designs that celebrate iconic artists. The duo join forces to honor names such as Henri Matisse and Keith Haring. The balls are adorned in bespoke designs and feature applications such as painting, spray paints, and drawing, in the same color palette as the notable Mitre Ultimax 95 football. Image Credit: Art of Football ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 32% | Activity: 18% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Artful Football Design:** Collaborating with artists to create bespoke designs on footballs presents an opportunity for unique product differentiation. - **Cross-industry Collaboration:** Collaborating with seemingly unrelated industries to bring new perspectives and expertise to product design can lead to unique and innovative product offerings. - **Premium Craftsmanship:** Emphasizing high-quality materials and craftsmanship in product design can appeal to consumers looking for artisanal or luxury goods. ### Who This Affects Most - **Sporting Goods:** Collaborating with artists and emphasizing premium craftsmanship presents an opportunity for sporting goods companies to differentiate their products and appeal to a broader customer base. - **Art and Design:** Partnering with sports brands to incorporate art and design into their products presents an opportunity for artists and designers to reach new audiences and expand their portfolio. - **Gifts and Specialty Retail:** Artful, unique footballs can appeal to consumers looking for distinctive gift items or specialty retail products, presenting an opportunity for businesses in these industries to expand their product offerings. ## Related on Trend Hunter - [Traditional Football-Themed Fashion](https://www.trendhunter.com/trends/mitre-and-lack.md) - [Artfully Designed Soccer Shirts](https://www.trendhunter.com/trends/oof-x-umbro.md) - [Italian-Inspired Football Fashion](https://www.trendhunter.com/trends/art-of-football-2.md) - [Artist-Inspired Dynamic Basketballs](https://www.trendhunter.com/trends/round21.md) - [Deconstructed Eroded Soccer Balls](https://www.trendhunter.com/trends/deconstructed-soccer-ball.md) - [Football History Artful Exhibtions](https://www.trendhunter.com/trends/designing-the-beautiful.md) - [Streetwear-Informed Sporty Kits](https://www.trendhunter.com/trends/arsenal-football-club-and-maharishi.md) - [Collaboration Apparel Lines](https://www.trendhunter.com/trends/crossover-collection.md) - [Tactical Football Capsules](https://www.trendhunter.com/trends/furon-v8.md)