# Kratom Functional Beverages Mitra9 is Expanding its Beverage Line in the United States By Grace Mahas | Published 2024-02-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mitra9-2 References: [mitra-9](https://mitra-9.com/?utm_campaign_source=pr&utm_source=pr&utm_campaign_medium=article&utm_medium=article%20rv8ledzaa/3/54e0f100fcb8769ee17c64d9f6cb95a7af528d047da47bef9a79aaed4f94216c)  Mitra9™, a leader in the functional beverage industry, is embarking on a significant expansion to bring its unique kava and kratom products to several key U.S. markets, including New York, Arizona, California, Utah, Minnesota, and Montana. This expansion in Q1 2024 signifies the brand's commitment to providing holistic, plant-based wellness solutions nationwide. Mitra9's innovative offerings, known for their natural botanical ingredients, aim to cater to the growing demand for alcohol-free relaxation alternatives. To facilitate this growth, Mitra9 has formed partnerships with major distributors like [Anheuser-Busch](https://www.trendhunter.com/trends/ntrl-canned-vodka-seltzer) and Molson-Coors, alongside Alternative and Independent Distributors, ensuring their products are easily accessible. The range includes 12oz Seltzers, 2oz Shots, and GoPaks in various flavors, available at retailers such as [Sprouts](https://www.trendhunter.com/trends/kavapowered-beverage), [Murphy's USA](https://www.trendhunter.com/trends/refillable-mosquito-repellent-candle), and 7-11. This strategic move not only amplifies Mitra9's footprint but also aligns with its mission to redefine wellness through nature-inspired solutions. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 75% | Activity: 87% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Expansion of Functional Beverages:** Mitra9 is expanding its unique kava and kratom products to key U.S. markets, catering to the growing demand for alcohol-free relaxation alternatives. - **Partnerships with Major Distributors:** Mitra9 has formed partnerships with Anheuser-Busch and Molson-Coors, ensuring their natural botanical products are easily accessible. - **Plant-based Wellness Solutions Nationwide:** Mitra9's innovative offerings aim to provide holistic, nature-inspired solutions for wellness, redefining the industry. ### Industries Being Reshaped - **Functional Beverage Industry:** Mitra9 is a leader in the functional beverage industry, expanding its range to cater to the growing demand for alternative relaxation options. - **Distribution Industry:** Mitra9's partnerships with major distributors like Anheuser-Busch and Molson-Coors ensure wide accessibility of their unique botanical products. - **Retail Industry:** Retailers such as Sprouts, Murphy's USA, and 7-11 offer Mitra9's 12oz Seltzers, 2oz Shots, and GoPaks in various flavors, amplifying the brand's footprint. ## Related on Trend Hunter - [Mood-Improving Botanical Drinks](https://www.trendhunter.com/trends/mitra9.md) - [Soda-Inspired Kava-Based Beverages](https://www.trendhunter.com/trends/kavabased-beverages.md) - [Relaxation-Inducing Kava Beverages](https://www.trendhunter.com/trends/mitra9-1.md) - [Kava-Infused Kanna Shots](https://www.trendhunter.com/trends/mango-sunrise-extract-shot.md) - [Alternative Beverage-Line Expansions](https://www.trendhunter.com/trends/mitra9-blue-razz.md) - [Botanical Euphoric Seltzers](https://www.trendhunter.com/trends/new-brew.md) - [Kratom-Infused Botanical Brews](https://www.trendhunter.com/trends/der.md) - [Relaxation-Promoting Herbal Supplements](https://www.trendhunter.com/trends/kava-shot.md) - [Functional Mood Beverages](https://www.trendhunter.com/trends/dialed-mood.md)