# Hybrid SUV Prototypes Mitsubishi's MI-TECH Concept Features an AR Display and Hybrid Technology By Daniel Johnson | Published 2019-10-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mitech-concept References: [engadget](https://www.engadget.com/2019/10/23/mitsubishi-hybrid-buggy-tokyo-motor-show/) & [mitsubishi-motors](https://www.mitsubishi-motors.com/en/newsrelease/2019/detail1224.html) [Mitsubishi](https://www.trendhunter.com/trends/muscular-hybrid-suv) recently revealed its MI-TECH Concept at the Tokyo Motor Show, and the car is a plug-in hybrid version of an SUV. Constructing prototypes allows the auto manufacturer to experiment with different technologies that it could incorporate in future vehicles. For this prototype, Mitsubishi included a windshield with an AR display that can show traffic updates. Additionally creating the MI-TECH Concept allows the company to experiment with [plug-in hybrid technology for SUVs](https://www.trendhunter.com/trends/2026-toyota-rav4). The MI-TECH Concept has the appearance of an [offroad vehicle](https://www.trendhunter.com/trends/offroad-vehicle-concept), which can be seen through the fact that the car does not have doors or a roof. The company spoke about the design decisions that were made to produce the vehicle, and stated that it was, "designed to be a dynamic buggy-type vehicle that embodies the very essence of Mitsubishi". Image Credit: Mitsubishi ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 60% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Plug-in Hybrid Suvs:** The growing popularity of electric vehicles creates an opportunity for automakers to develop plug-in hybrid SUVs that offer a balance between electric and gas-powered capabilities. - **Augmented Reality Displays in Cars:** Integrating augmented reality displays in cars can enhance the driving experience by providing real-time information and updates such as traffic updates. - **Offroad Buggy-style Vehicles:** Designing offroad buggy-style vehicles presents a disruptive innovation opportunity for automakers to offer unique, adventurous and versatile driving experiences. ### Who This Affects Most - **Automotive:** The automotive industry can explore new markets and attract environmentally conscious consumers by developing and promoting plug-in hybrid SUVs. - **Information Technology:** Integrating augmented reality displays in cars requires advancements in information technology to ensure seamless real-time data integration and user experience. - **Recreational Vehicles:** The offroad buggy-style vehicles can disrupt the recreational vehicle industry by offering a new type of adventurous, agile, and customizable vehicle for outdoor enthusiasts. ## Related on Trend Hunter - [Muscular Hybrid SUVs](https://www.trendhunter.com/trends/muscular-hybrid-suv.md) - [Electrified Compact SUVs](https://www.trendhunter.com/trends/allnew-grandis.md) - [Off-Road Minivan-Inspired SUVs](https://www.trendhunter.com/trends/mitsubishi-delica-d5.md) - [Outdoorsy Rugged SUV Designs](https://www.trendhunter.com/trends/outlander-trail-edition.md) - [Nature-Inspired Electric SUVs](https://www.trendhunter.com/trends/the-prologue.md) - [Electric Mobility Prototypes](https://www.trendhunter.com/trends/afeela.md) - [Futuristic Hybrid SUVs](https://www.trendhunter.com/trends/concept-xm.md) - [Sleek Sustainable EV Concepts](https://www.trendhunter.com/trends/opel-experimental.md) - [Cloud-Based Vehicle Customizations](https://www.trendhunter.com/trends/mitsubishi-motors.md)