# Adorably Misinterpreted Memes The 'Misunderstood Girlfriend' Meme Gets a New Look Post-Bieber By Jennifer Gosnell | Published 2012-09-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/misunderstood-girlfriend References: [mashable](http://mashable.com/2012/09/05/misunderstood-girlfriend-meme/) & [imgur](http://imgur.com/3xgaO) The 'Overly Attached Girlfriend' that made the headlines for spoofing Justin Bieber's Boyfriend single has gotten herself a new look as the 'Misunderstood Girlfriend.' The [Misunderstood Girlfriend meme](https://www.trendhunter.com/trends/matrix-x-little-miss-holiday) shows her as simply the darling of the social media realm. With the help of online media site [Reddit](https://www.trendhunter.com/trends/the-daily-snoo), the formerly Overly Attached Girlfriend has gotten a remake as someone who is simply a tad misunderstood. With captions like "calls all the girl contacts in your phone -- to invite them to the surprise birthday party she's planning for you," the Misunderstood Girlfriend has a newly angelic persona. The crazy-eyed, wicked-smiled girl that created the Justin Bieber cover that [went viral](https://www.trendhunter.com/trends/pictomeme) is gone and in her place sits the sweetly innocent ideal girlfriend. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 79% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Evolution of Memes:** The transformation of the Overly Attached Girlfriend meme to the Misunderstood Girlfriend meme showcases the evolution of memes and their relation to pop culture. - **Online Persona Rebranding:** The Misunderstood Girlfriend meme's image overhaul suggests a potential for companies and individuals to rebrand their online persona to create a new public perception. - **Shift to Positive Messaging:** The Misunderstood Girlfriend meme's positive spin reflects a shift towards positive messaging in advertising and marketing campaigns. ### Who This Affects Most - **Social Media:** The Misunderstood Girlfriend meme showcases the power of social media in shaping and rebranding public perception. - **Entertainment:** The evolution of the Overly Attached Girlfriend to the Misunderstood Girlfriend meme highlights the impact of pop culture on the entertainment industry. - **Advertising:** The shift to a positive spin in the Misunderstood Girlfriend meme suggests disruptive innovation opportunities for companies to create more positive messaging in advertising campaigns. ## Related on Trend Hunter - [Meme-Based Dating Sites](https://www.trendhunter.com/trends/schmooze.md) - [Lighthearted Meme Apps](https://www.trendhunter.com/trends/meme-app.md) - [Synthwave Music Stream Expansions](https://www.trendhunter.com/trends/lofi-boy.md) - [Reimagined Toy Block Designs](https://www.trendhunter.com/trends/lego-lofi-girl.md) - [Remixed Skincare Commercials](https://www.trendhunter.com/trends/ceraves-hey-its-me.md) - [Meme-Style AI Models](https://www.trendhunter.com/trends/pepeai.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Personalized AI Emojis](https://www.trendhunter.com/trends/emojifyer-ai.md) - [Undefined Relationship Candies](https://www.trendhunter.com/trends/conversation-hearts-for-gen-z.md)