# Mustachioed Whiskey Branding The Mister.e Bottle Adds Dapper Detailing to the Single-Malt Liquor By Carly Foy | Published 2011-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mistere References: [notcot.org](http://www.notcot.org/post/39442/) & [behance.net](http://www.behance.net/gallery/Mistere-Single-Malt-Scotch-Whisky/1103211) This Mister.e bottle designed by Emelie Halston is a unique branding design for the single malt [whiskey distiller](https://www.trendhunter.com/trends/customized-whiskey). Halston designed the bottle with Mister.e's target audience in mind, males between the ages of 26 and 35. With the recent rise of popular mustache marketing and events such as Movember, the bottle stands out with its basic monochromatic palette. The [bottle comes in a cloth bag](https://www.trendhunter.com/trends/the-51) designed to go along with the theme Halston devised. Elegant fonts that look similar to Century Gothic add to the aristocratic theme. The [single malt whiskey's branding](https://www.trendhunter.com/trends/edinburgh-gin-redesign) is classy and elegant, making Mister.e a top contender in the whiskey department. The mustachioed malt is guaranteed to stand out on the shelf. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 37% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Mustache Marketing:** Opportunity for brands to incorporate mustache-themed marketing and design elements to appeal to a target audience. - **Monochromatic Branding:** Using a basic monochromatic palette in branding can create a unique and eye-catching visual identity. - **Aristocratic Theme:** Incorporating elegant fonts and aristocratic design elements in branding can create a sense of sophistication. ### Industries Being Reshaped - **Whiskey Distilleries:** Opportunity for whiskey distilleries to differentiate their brand by incorporating unique and innovative bottle designs. - **Alcoholic Beverages:** Brands in the alcoholic beverage industry can explore using monochromatic branding to create a distinctive visual presence. - **Event Marketing:** Opportunity for event organizers to leverage the popularity of mustache-themed events like Movember to attract and engage target audiences. ## Related on Trend Hunter - [Heritage-Inspired Sophisticated Whisky Packaging](https://www.trendhunter.com/trends/sophisticated-whisky-packaging.md) - [Bold Whimsy Whisky Packaging](https://www.trendhunter.com/trends/glenmorangie.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Contemporary Whisky Rebrands](https://www.trendhunter.com/trends/the-glenallachie.md) - [Bold Malt Whisky Branding](https://www.trendhunter.com/trends/monkey-shoulder.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Luxe Car-Inspired Bottle Designs](https://www.trendhunter.com/trends/the-macallan-horizon.md) - [AI-Generated Whiskey Packaging](https://www.trendhunter.com/trends/the-twelve-elements.md) - [Designer-Approved Alcohol Bottles](https://www.trendhunter.com/trends/woodford-reserves-2025-holiday-bottle.md)