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# Gourmet Matcha Donuts
Mister Donut Collaborated with a Patissier and a Tea Specialist

By Laura McQuarrie | Published 2020-05-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mister-donut-matcha-donuts
References: [soranews24](https://soranews24.com/2020/05/19/master-japanese-patissier-reimagines-the-doughnut-for-new-mister-donut-matcha-series) & [misterdonut.jp](https://www.misterdonut.jp/m_menu/new/200410_001/)

In Japan, [Mister Donut](https://www.trendhunter.com/trends/misdo-meets-gion-tsujiri) is beloved for its treats and the donut chain is treating people to a new experience with a new special collaboration from acclaimed patissier Toshi Yoroizuka and tea specialist Gion Tsuijiri. The Amazement of Matcha reimagines classic donuts from Mister Donut in new ways, offering an upscale take on favorite sweets.

The Pon de Pie Uji Matcha may look similar to Mister Donut's regular [Pon de Ring](https://www.trendhunter.com/trends/pon-de-digda) treat but it now includes a chocolate pastry base. There's also the Pon de Pie Chocola with a similar shape that trades the usual [matcha whipped cream](https://www.trendhunter.com/trends/matcha-drinks) at its center for a dollop of chocolate cream.

To complete the experience, Mister Donut serves its donuts in elegant takeaway packaging that looks like it came straight from an expensive French bakery.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 5% | Activity: 32% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Gourmet Donuts:** Opportunity for creating upscale and unique donut flavors to cater to the high-end market.
- **Collaborations:** Potential for partnering with renowned specialists to create innovative and exclusive products.
- **Premium Packaging:** Demand for premium and sophisticated packaging that enhances the overall customer experience.

### Sectors Adopting This

- **Bakery:** Exploration of new flavors and collaborations can lead to disruptive innovation and increased customer engagement.
- **Tea:** Incorporating tea flavors and expertise into pastry creations can offer unique and appealing products to consumers.
- **Packaging:** Development of high-end and aesthetically pleasing packaging solutions can differentiate brands in the competitive market.

## Related on Trend Hunter

- [Roasted Green Tea Donuts](https://www.trendhunter.com/trends/misdo-meets-gion-tsujiri.md)
- [Collaborative Chocolatier-Crafted Donuts](https://www.trendhunter.com/trends/misdo-meets-pierre-marcolini.md)
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- [Collaborative Chocolate Brand Donuts](https://www.trendhunter.com/trends/mister-donut-x-godiva-donuts.md)
- [Floral Pinkish Springtime Donuts](https://www.trendhunter.com/trends/mister-donut-sakura-mochitto.md)
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