# Collaboration Matcha-Infused Donuts This Mister Donut Collaboration with Gion Tsujiri is Tasty By Michael Hemsworth | Published 2024-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mister-donut-collaboration References: [soranews24](https://soranews24.com/2024/03/22/mister-donut-releases-most-intense-matcha-doughnut-ever-in-conjunction-with-kyoto-tea-specialist/) & [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000884.000005720.html)  This new [Mister Donut](https://www.trendhunter.com/trends/misdo-meets-gion-tsujiri) collaboration has been announced by the brand in Japan to provide patrons with a series of tea-themed treats to enjoy this springtime. The collaboration is formally known as the Mister Donut Misdo Meets Gion Tsujiri collection and includes an array of limited-edition treats that each prioritize [premium matcha tea](https://www.trendhunter.com/trends/7eleven-japan-meccha-matcha) in their recipes. This includes the Pon de Double Uji Matcha, Pon de Uji Matcha Crispy Arare, Pon de Uji Matcha Wasanbon Warabimochi, the Okoi Doughnut Fluffy Matcha Whip and the Okoi Doughnut with Thick Matcha Cream. Each item is infused with Gion Tsujiri matcha for a high-quality umami flavor. The Mister Donut Misdo Meets Gion Tsujiri collection is positioned as the first of an ongoing collaboration and will be available from March 27 through late-May 2024. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 62% | Activity: 27% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Matcha-infused Treats:** Incorporating matcha into dessert offerings is a growing trend in the food industry with a focus on premium flavors. - **Limited-edition Collaborations:** Cross-brand collaborations for exclusive product lines are gaining popularity in the retail sector, offering unique experiences to consumers. - **Tea-themed Creations:** Developing tea-inspired menu items is an emerging trend for restaurant chains seeking to expand their culinary offerings. ### Who This Affects Most - **Food & Beverage:** The food and beverage industry can explore innovative ways to incorporate premium matcha flavors into their product lines for a competitive edge. - **Retail:** Retailers have the opportunity to collaborate with other brands to create limited-edition collections that drive consumer interest and boost sales. - **Restaurant Chains:** Restaurant chains can differentiate themselves by introducing tea-themed menu items that cater to the evolving preferences of customers seeking unique culinary experiences. ## Related on Trend Hunter - [Roasted Green Tea Donuts](https://www.trendhunter.com/trends/misdo-meets-gion-tsujiri.md) - [Matcha-Themed Donut Menus](https://www.trendhunter.com/trends/krispy-kreme-grab-your-greens.md) - [Matcha Rice-Flour Doughnuts](https://www.trendhunter.com/trends/komedough-matcha-cream.md) - [Collaborative Chocolatier-Crafted Donuts](https://www.trendhunter.com/trends/misdo-meets-pierre-marcolini.md) - [Matcha-Themed Donut Shop Menus](https://www.trendhunter.com/trends/randys-donuts-matcha-line.md) - [Floral Pinkish Springtime Donuts](https://www.trendhunter.com/trends/mister-donut-sakura-mochitto.md) - [Collaboration Candy Brand Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-kasugai.md) - [Collaborative Chocolate Brand Donuts](https://www.trendhunter.com/trends/mister-donut-x-godiva-donuts.md) - [Celebratory Spring Blossom Donuts](https://www.trendhunter.com/trends/sakura-mochitto-doughnuts.md)