# Marbled Vegan Ribeye Steaks Urbani Foods Launches New Whole Cut Vegan Steak Called 'Misteak' By Niko Pajkovic | Published 2022-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/misteak References: [vegnews](https://vegnews.com/2022/8/meat-company-vegan-ribeye-steak-sustainable)  [Urbani Foods](https://www.trendhunter.com/trends/wild-harvest-collection), a Vancouver-based vegan meat brand, has officially introduced 'Misteak,' a meat-free ribeyed steak formulated to replicate the taste, texture, and appearance of a whole cut. What makes the new vegan steak particularly unique is that it even comes with [faux fat marbling](https://www.trendhunter.com/trends/nikugoe). As a result, visually, it appears to be a premium butcher-quality slab of steak. According to the company, the steak is made of a blend of wheat proteins, soybeans, and spices. “We wanted to show that plant-based alternatives can be more than just ground particle-style products like burgers and sausages,” said the company in a recent statement to [VegNews](https://www.trendhunter.com/trends/nobell-foods). “Technically, whole-muscle meats are harder to replicate, but [they] open up an entirely new area of plant-based products.” Image Credit: Urbani Foods ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 93% | Activity: 97% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Whole-cut Vegan Meats:** Urbani Foods introduces 'Misteak,' a meat-free ribeyed steak formulated to replicate the taste, texture, and appearance of a whole cut, creating new opportunities for plant-based meats to resemble real meat products. - **Faux-fat Marbling:** The marbled appearance of Misteak creates a new opportunity for plant-based meat alternatives to replicate the high-quality appearance of a butcher-quality slab of steak. - **Replicating Hard-to-mimic Meats:** The development of plant-based whole-muscle meats presents a new avenue for innovation in the plant-based meat industry. ### Sectors Adopting This - **Plant-based Meat Alternatives:** The introduction of whole-cut vegan meats with faux-fat marbling opens up new possibilities in the plant-based meat industry. - **Food Service and Restaurants:** The development of realistic plant-based steak alternatives could have significant impact in the restaurant industry as consumers become more health and environmentally conscious. - **Consumer Goods and Retail:** As consumer demand for plant-based meat alternatives increases, retailers and food manufacturers will have new opportunities to develop and market meatless whole-cut products like Misteak. ## Related on Trend Hunter - [Seitan-Based Vegan Steaks](https://www.trendhunter.com/trends/vegan-steaks.md) - [Prepackaged Meat-Free Steaks](https://www.trendhunter.com/trends/plantbased-steaks.md) - [Authentic Plant-Based Steaks](https://www.trendhunter.com/trends/chunk-foods.md) - [Mushroom-Based Meatless Steaks](https://www.trendhunter.com/trends/green-rebel-foods-beefless-steak.md) - [Juicy Plant-Powered Steaks](https://www.trendhunter.com/trends/plant-powered-steak.md) - [Fermented Plant-Based Steaks](https://www.trendhunter.com/trends/plantedsteak.md) - [Premium Plant-Based Steaks](https://www.trendhunter.com/trends/plantspired-steak.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md) - [Pre-Seasoned Plant-Based Steaks](https://www.trendhunter.com/trends/beyond-steak-flavors.md)