# Spray-On Face Masks I Dew Care's "Mist Mask" Creates a Dewy Glow with Brightening Ingredients By Laura McQuarrie | Published 2020-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mist-mask References: [instagram](https://www.instagram.com/p/B-FkEz4nNgy/) & [global.ulta](https://global.ulta.com/thirst-things-first-revitalizing-vitamin-c-mist-mask?productId=pimprod2006845) Unlike many skincare face masks that are packaged by the tube or jar, this one from [I Dew Care](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set) takes the form of a "mist mask." The Thirst Things First Revitalizing Vitamin C Mist Mask boasts a dual-layered oil and water formula that's rich in brightening ingredients like Vitamin C, pomegranate and lemon peel oil. As the product is made with both oil and water, it needs to be shaken before it's [misted over the face and neck](https://www.trendhunter.com/trends/marine-mist). Thanks to its easy-to-use packaging, the product can be used as needed to refresh dull skin throughout the day, or it may even be applied at night as a [leave-on mask treatment](https://www.trendhunter.com/trends/dew-cloud-ultra-mask) to lock in moisture. Image Credit: I Dew Care ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 79% | Activity: 75% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Dual-layered Formulas:** The 'mist mask' incorporates a dual-layered oil and water formula, creating opportunities for other skincare products to use similar formulations. - **Brightening Ingredients:** The use of brightening ingredients like Vitamin C, pomegranate, and lemon peel oil opens up possibilities for other skincare brands to create products with similar properties. - **Convenient Packaging:** The easy-to-use packaging of the mist mask provides an opportunity for other beauty brands to create products that offer convenience and ease of application. ### Industries Being Reshaped - **Skincare:** The mist mask trend presents disruptive innovation opportunities in the skincare industry, particularly in the development of dual-layered formulas with brightening properties. - **Beauty:** The use of mist masks and brightening ingredients creates opportunities for disruptive innovation in the beauty industry, where brands can create similar products for skincare and makeup routines. - **Packaging:** The convenient packaging of the mist mask opens up disruptive innovation possibilities in the packaging industry, for both skincare and other consumer goods. ## Related on Trend Hunter - [Multi-Purpose Face Mists](https://www.trendhunter.com/trends/antioxidant-face-mist.md) - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md) - [Plumping Jelly Mists](https://www.trendhunter.com/trends/hydra-jello-face-mist.md) - [Skin-Soothing Jelly Mists](https://www.trendhunter.com/trends/clean-face-solid-mist.md) - [Versatile K-Beauty Mists](https://www.trendhunter.com/trends/aestura-atobarrier365.md) - [Icy Spray-On Facials](https://www.trendhunter.com/trends/ice-facial-cooling-mist.md) - [Spritzable Jelly Mists](https://www.trendhunter.com/trends/refreshing-jelly-mist.md) - [Mushroom-Infused Skincare Mists](https://www.trendhunter.com/trends/super-shroom-serum-mist.md) - [Freeze-Dried Skincare Masks](https://www.trendhunter.com/trends/aglow-instant-dewy-mask.md)