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# Bohemian Design Retailers
The MissoniHome South Hampton Store Resembles an Eclectic Residence

By Jana Pijak | Published 2014-11-25 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/missonihome-south-hampton
References: [design-milk](http://design-milk.com/visit-missonihome-southampton/) & [missonihome](http://missonihome.com/)

The MissoniHome South Hampton store boasts a [cozy interior design concept](https://www.trendhunter.com/trends/contemporary-luxury). The home retailer features a residential look that brings the label’s vibrant products to life.

In addition to its [patterned knits](https://www.trendhunter.com/trends/tekla-london), the Italian fashion house is known for gorgeous housewares and furnishings, printed to match their ready-to-wear collections.

From its traditional store front to its cozy interior, the MissoniHome South Hamton shop is designed to resemble a bohemian beach abode. The retailer boasts mostly white finishes that are accented with printed furnishings and lantern lights. Its shelves are stocked with printed cushions that are continuously added to its central sofa piece.

Overall, the space has a comfortable and lived-in vibe that helps customers to envision Missoni’s products within their home.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 37% | Activity: 39% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Cozy Interior Design:** Disruptive innovation opportunity: Create a platform that offers virtual interior design services with a focus on creating cozy spaces.
- **Residential Look:** Disruptive innovation opportunity: Develop an online marketplace that connects homeowners with interior designers specializing in creating residential-inspired spaces.
- **Printed Furnishings:** Disruptive innovation opportunity: Utilize 3D printing technology to enable customizable, printed furnishings that match customers' ready-to-wear collections.

### Industries Being Reshaped

- **Home Retail:** Disruptive innovation opportunity: Leverage augmented reality technology to create a virtual home retail experience where customers can visualize products in their own homes.
- **Fashion:** Disruptive innovation opportunity: Develop a collaborative platform that brings fashion designers and home retailers together to create cohesive collections integrating fashion and home decor.
- **Interior Design:** Disruptive innovation opportunity: Implement artificial intelligence algorithms to provide automated interior design suggestions based on customers' personal style preferences.

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