# Co-Branded Couture Sneakers The Missoni x Converse Fall Sneakers Blend Elegant and Urban Styles By Malika Renee Butss | Published 2015-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/missoni-x-converse References: [hypebeast](http://hypebeast.com/2015/9/missoni-converse-chuck-taylor-all-star-2015-fall) & [shop.cncpts](http://shop.cncpts.com/products/converse-x-missoni-hi-black-mint) The Missoni x Converse collection continues to grow with a covetable Fall 2015 sneaker range. This autumnal collection equally portrays both brands' aesthetics while remaining wearable and stylish. For the Fall 2015 season, the Missoni x Converse team tapped the iconic [Chuck Taylor All Star](https://www.trendhunter.com/trends/upcycled-flannel-chuck-70) style and gave the notorious shoe a fashionable makeover. The result is a two-piece collection that features high and low-top versions of the recognizable silhouette. This season, the Chuck Taylor All Star is adorned with vertical stripes in two different colorways. While the black and mint green is a rather unisex shoe, the pink and black version is more geared toward females. The Missoni x Converse All Stars are completed with cotton laces, metal eyelets and off-white rubber foxing along with a black foxing stripe and a matching toe cap. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 28% | Activity: 13% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **High-fashion Sneakers:** Disruptive innovation opportunity for high-end fashion brands and sportswear companies to collaborate and create luxury sneaker collections. - **Co-branding:** Disruptive innovation opportunity for brands from different industries to partner up and create unique and attractive products for the market. - **Gender-specific Designs:** Disruptive innovation opportunity for fashion companies to cater to specific target audiences by creating gender-focused designs. ### Who This Affects Most - **Fashion:** Opportunity for high-end fashion brands to collaborate with sportswear companies and create co-branded couture sneakers that blur the line between fashion and function. - **Sportswear:** Opportunity for sportswear companies to expand their product lines by partnering up with high-end fashion brands to create luxury sneaker collections. - **Retail:** Opportunity for clothing retailers to offer exclusive co-branded products to differentiate themselves from their competitors and attract customers looking for unique products. ## Related on Trend Hunter - [Spring-Ready Textural Sneakers](https://www.trendhunter.com/trends/stssy-and-converse.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Distressed Sneaker Collaborations](https://www.trendhunter.com/trends/feng-chen-wang-and-converse.md) - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [Romantic Seasonal Sneaker Ranges](https://www.trendhunter.com/trends/converse-chucks-in-love.md) - [Collaborative Wedged Sneaker Heels](https://www.trendhunter.com/trends/chuck-70-wedge.md) - [Singer-Customized Sneaker Ranges](https://www.trendhunter.com/trends/billie-eilish-x-converse.md) - [Resilient Collaboration Fashion Capsules](https://www.trendhunter.com/trends/rise-through-the-ropes.md)