# Mystifying Couture Campaigns The Missoni Spring/Summer Viviane Sassen Advertisements Are Complex By Jordy E | Published 2014-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/missoni-springsummer References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/12/amanda-murphy-for-missoni-ss-2015-campaign-by-viviane-sassen.html) & [missoni](http://www.missoni.com) The [Missoni](https://www.trendhunter.com/trends/tumi) Spring/Summer 2015 campaign delivers a mystifying set of opulent images. Viviane Sassen produced these captivating photos, which for the most part deliver [chic optical illusions](https://www.trendhunter.com/trends/chanel-spring-summer-2026), displaying the collection alongside gigantic metal balls and [swirling floral bouquets](https://www.trendhunter.com/trends/bouquet-collection-1). Model Amanda Murphy mastered the complex scenes present in these Missoni advertisements. She used the angular box-like stage to showcase patterned multi-colored dresses, floral robes and long bohemian-style pieces, all of which resonate with Missoni classics. Alternative forms of lighting were applied by Sassen. The snapshots display electric beams and a soft glow, making Murphy appear much like a couture apparition. These creative elements speak to Missoni's capacity and will to constantly push fashion boundaries, no matter the season. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 64% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Optical Illusions in Fashion Campaigns:** Disruptive innovation opportunity: Creating visually captivating advertisements that use optical illusions to showcase fashion collections in creative and compelling ways. - **Alternative Lighting Techniques in Fashion Photography:** Disruptive innovation opportunity: Experimenting with different forms of lighting, such as electric beams and soft glows, to create unique and mesmerizing visuals for fashion campaigns. - **Pushing Boundaries in Fashion Design:** Disruptive innovation opportunity: Constantly challenging traditional fashion norms and exploring new possibilities in design to create iconic and boundary-pushing collections. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Applying innovative techniques in fashion photography and design to create captivating campaigns and push the boundaries of what is considered traditional. - **Advertising:** Disruptive innovation opportunity: Incorporating optical illusions and alternative lighting techniques in fashion advertising to create visually striking and memorable campaigns. - **Photography:** Disruptive innovation opportunity: Experimenting with lighting techniques and creative elements in fashion photography to produce captivating visuals that stand out in the industry. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)