# Geometric Fashion Ads The Missoni Fall/Winter 2014 Campaign is Stunning and Colorful By Farida Helmy | Published 2014-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/missoni-fallwinter-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/missoni-fall-winter-2014-campaign/) & [missoni](http://www.missoni.com/experience/us/advertising/winter-2014-3/) Every once in a while there comes a [fashion campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) so novel and visually powerful that it knocks all others out of the race with its creativity and individuality -- and this year the winner has got to be the [Missoni](https://www.trendhunter.com/trends/designer-decor-pillow) Fall/Winter 2014 campaign. The recently launched Missoni Fall/Winter 2014 campaign stars the stunning Puerto Rican model Joan Smalls. The strikingly simple yet dashingly vibrant campaign goes for a surreal look that is inspired by art. Captured by Dutch photographer Viviane Sassen, the Italian brand’s newest advertisements was styled by Vanessa Reid and Stephen Mann -- and they did a fantastically crafty job. Using a rich archeological site as a backdrop, the new campaign is vivid with colors and futuristic designs. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 45% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Art-inspired Fashion:** Opportunity to explore collaborations between fashion and art industries for visually stunning campaigns. - **Surreal Fashion Ads:** Opportunity to experiment with surrealism to create standout advertising campaigns. - **Fashion Photography in Unconventional Settings:** Opportunity to explore new locations and backdrops for fashion photography to create unique advertising campaigns. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can explore new ways of creating campaigns through collaborations with other industries, experimentation with surrealism, and using unconventional settings in photography. - **Art Industry:** The art industry can collaborate with the fashion industry to create visually stunning campaigns that are inspired by art. - **Photography Industry:** The photography industry can explore new ways of capturing fashion in unconventional settings to create unique advertisements. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)