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# Geometric Sci-Fi Collections
The Missoni Fall 2013 Campaign is set on a Deserted Beach

By Leslie Chen | Published 2013-07-04 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/missoni-fall-2013-campaign
References: [fashiongonerogue](http://www.fashiongonerogue.com/stella-tennant-stars-missoni-fall-2013-campaign-alasdair-mclellan/) & [missoni](http://www.missoni.com/)

Fashion and science fiction usually don`t mix, but the Missoni Fall 2013 Campaign has managed to be both stylish and fantasy-driven.

Shot by Alasdair McLellan, the luxury brand`s latest collection continues to celebrate the company`s sixtieth anniversary with a fashion-forward futuristic theme. Model Stella Tennant wears sleek pieces with geometric prints that also match the shoot`s background, a cubic structure complete with 3D illusory imagery sitting on a deserted beach. The result is a series of images that look like they could be from sci-fi classics like Space Odyssey.

If you were a fan of the label`s last collection which focused on nostalgia, then you`ll love the Missoni Fall 2013 Campaign for its movement in an opposite direction that looks to the future rather than the past.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 70% | Activity: 46% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Fashion-forward Futuristic Themes:** Opportunity to create futuristic-themed fashion collections that blend style with fantasy.
- **Geometric Prints:** Opportunity to incorporate geometric prints into fashion designs to create sleek and trendy pieces.
- **3D Illusory Imagery:** Opportunity to use 3D illusory imagery in fashion photography to create visually striking and futuristic visuals.

### Sectors Adopting This

- **Fashion:** Fashion industry can leverage futuristic themes, geometric prints, and 3D illusory imagery to create innovative collections and campaigns.
- **Photography:** Photography industry can explore the use of 3D illusory imagery and futuristic themes to create visually captivating images.
- **Textile Printing:** Textile printing industry can develop techniques and technologies to produce intricate geometric prints for fashion designers.

## Related on Trend Hunter

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