# Neon Patterned Swimsuits The Missoni Beachwear Summer 2013 Collection is Vibrantly Busy By Meghan Young | Published 2013-04-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/missoni-beachwear-summer-2013 References: [fabsugar](http://www.fabsugar.com/Missoni-Summer-2013-Lookbook-Pictures-29858363) & [missoni](http://www.missoni.com/) The [Missoni](https://www.trendhunter.com/trends/htel-swexan-x-missoni) Beachwear Summer 2013 catalog and collection is full of [bright neon colors and zigzagging patterns](https://www.trendhunter.com/trends/pendleton-swim-and-beach). The perfect combination for an unbeatable summer experience by golden sands and frothing surf, the designs will have women impatiently checking up on the weather to see when they can rock these looks. Shot in studio against an equally busy backdrop, the Missoni Beachwear Summer 2013 collection still manages to stand out. From [bikinis and one-pieces](https://www.trendhunter.com/trends/country-club) to minidresses and rompers, the designs are made for the modern woman who likes to make a bold statement, especially when scantily clad. The collection even offers visors and baseball caps so that these women are vibrantly stylish from head to toe. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Neon Swimwear:** Neon swimwear is a trend that is gaining popularity, offering a bold and vibrant look for beachgoers. - **Patterned Swimwear:** Patterned swimwear is an emerging trend, adding visual interest and uniqueness to beachwear designs. - **Bold Statement Fashion:** Bold statement fashion is a growing trend, with designs that allow individuals to express their personality and style in a vibrant way. ### Who This Affects Most - **Fashion Retail:** The fashion retail industry can benefit from offering a wide range of neon and patterned swimwear options in their collections. - **Beachwear Manufacturing:** Beachwear manufacturing companies have the opportunity to create innovative designs that incorporate neon colors and bold patterns. - **Accessories Retail:** The accessories retail industry can explore the market for neon visors and baseball caps to cater to the demand of vibrant and stylish beachgoers. ## Related on Trend Hunter - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Patterned Swimwear Collections](https://www.trendhunter.com/trends/pendleton-swim-and-beach.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md)