# Colorful Model-Centered Campaigns Missoni and Kendall Jenner are Teaming Up for Spring/Summer 2018 By Kalin Ned | Published 2018-01-26 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/missoni-and-kendall-jenner References: [highsnobiety](https://www.highsnobiety.com/p/kendall-jenner-missoni-ss18/#slide-3) & [missoni](http://www.missoni.com/ca/women/view-all_gid33354/secondary?agerange=adult) This Missoni and Kendall Jenner campaign is the perfect juxtaposition of secluded desert landscapes and the explosion of color, for which the [high-end Italian fashion house](https://www.trendhunter.com/trends/brand-homecoming) is well-known. [Fashion photographer Harley Weir captures Jenner](https://www.trendhunter.com/trends/alessandro-micheles) and accompanying male model Filip Roseen in Missoni's cheerful couture from the brand's Spring/Summer 2018 line. The photo shoot takes place at the White Sands National Monument in New Mexico. Kendall is shot in a multi-colored full-length tunic, a wide brim hat that shields her from the beaming sun and an over-sized silk scarf, representing all the colors on the spectrum. The Missoni and Kendall Jenner collaboration results in naturally fluid designs, combined with Millennial elegance, summer heat and vast desert views. Image Credit: Harley Weir ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 87% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Model-centered Campaigns:** Creating colorful and visually stunning campaigns that feature prominent models can capture attention and convey a sense of creativity and vibrancy for brands. - **Secluded Desert Landscapes:** Utilizing isolated desert landscapes as a backdrop for fashion campaigns can create a sense of contrast and make brands stand out in the competitive fashion industry. - **Explosion of Color:** Incorporating bold and vibrant colors into fashion campaigns can help brands make a statement and attract the attention of consumers who seek unique and eye-catching designs. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage model-centered campaigns and incorporate colorful designs to create a distinctive and memorable brand identity. - **Photography:** Photographers can explore shooting in secluded desert landscapes to create captivating and visually striking images for fashion campaigns. - **Tourism:** Tourism boards and travel companies can promote secluded desert landscapes as attractive destinations for fashion shoots, attracting more visitors and boosting the local economy. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)