# In-Motion Ad Campaigns Hanne Gaby Odiele & Davin Childers Hitch a Ride for Missoni F/W 2009 By Marissa Liu | Published 2009-09-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/missoni-ad-campaign References: [community.livejournal](http://community.livejournal.com/ru_glamour/3348580.html#cutid1) & [missoni](http://www.missoni.com/ing.html) Photographer Ryan McGinley captured models Hanne Gaby Odiele and Davin Childers riding on the back of a truck for the [Missoni](https://www.trendhunter.com/trends/tumi) F/W 2009 ad campaign. Both models are draped in Missoni’s famous prints and multiple layers of scarves to lend the campaign a laissez-faire attitude. Set against green roadside landscapes and a cloudless blue sky, the in-motion shots perfectly complement the [abstract, muted-tone prints](https://www.trendhunter.com/trends/jiyongkim-fw25) of the house’s fall-winter collection. McGinley’s work for the Missoni F/W 2009 ad campaign is some of his most mature and yet still harks back to youthful, carefree memories. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 4% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **In-motion Advertising:** The use of in-motion ads, such as models riding on the back of a truck, can capture attention and create a unique brand experience. - **Laissez-faire Fashion Campaigns:** Fashion brands can incorporate a laissez-faire attitude in their campaigns by featuring models draped in multiple layers of scarves and abstract prints. - **Youthful Nostalgia in Advertising:** Taking inspiration from youthful, carefree memories can create a nostalgic and relatable appeal in ad campaigns. ### Who This Affects Most - **Fashion:** Fashion brands can explore in-motion ad campaigns to showcase their designs and create a memorable brand experience. - **Advertising:** Advertising agencies can embrace the concept of laissez-faire fashion campaigns to bring a fresh and unconventional approach to their clients' campaigns. - **Photography:** Photographers can draw inspiration from the fusion of in-motion shots and nostalgic elements to enhance the visual storytelling in their work. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)