# Comic Book Rentals Mission Comics Offers Graphic Novel Rentals and a Point System By Christopher DeLuca | Published 2011-07-21 | Updated 2011-11-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/mission-comics References: [psfk](http://www.psfk.com/2011/07/comic-store-takes-in-used-graphic-novels-to-start-a-community-library.html) & [missioncomicsandart](http://www.missioncomicsandart.com/) [Mission Comics](https://www.trendhunter.com/trends/gamesquare) is doing something novel with its business model; the store will be offering a buy back option of graphic novels that they will use to start a renting service. The store is also offering customers that bring in graphic novels points that can then be used towards the rental program. By incentivizing the creation of a rental system, Mission Comics is encouraging its customers to come into the store more often. This connected culture of comic reading is an excellent approach to the long-term survival of the store. **Implications** - The eco movement and the credit crunch have created new social realities. One of those is that shared consumption is on the rise. Companies should consider how they can integrate a sharing system into the services that they offer. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books) ## Key Themes ### What's Driving This Trend - **Shared Consumption:** Implementing a sharing system into services can tap into the growing trend of shared consumption. - **Buy-back Programs:** Introducing buy-back options can lead to disruptive innovation opportunities, like graphic novel rentals. - **Connected Culture:** Fostering a connected culture of comic reading can enhance the long-term survival of stores in the industry. ### Who This Affects Most - **Retail:** Retailers can explore integrating sharing systems and buy-back programs to adapt to the rise of shared consumption. - **Publishing:** Publishers can venture into disruptive innovations, such as graphic novel rental services, to capture new market opportunities. - **Entertainment:** Entertainment companies can tap into connected culture trends to engage comic readers and foster customer loyalty. ## Related on Trend Hunter - [Creator-Rewarding Comics Platforms](https://www.trendhunter.com/trends/comics-platform.md) - [Fandom Culture Retail Experiences](https://www.trendhunter.com/trends/eb-trends-store-concept.md) - [Multilingual Comic Platforms](https://www.trendhunter.com/trends/comilio.md) - [Book-Themed Bar Concepts](https://www.trendhunter.com/trends/book-bar-toronto.md) - [Communal Reading Events](https://www.trendhunter.com/trends/reading-rhythms.md) - [Consumer-Run Supermarkets](https://www.trendhunter.com/trends/hyperburgers.md) - [Accessibility-Focused Comic Apps](https://www.trendhunter.com/trends/comicast.md) - [Immersive Comic Storytelling Platforms](https://www.trendhunter.com/trends/immersive-comic-storytelling.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md)