# Mysterious Logo-Dependent Campaigns American Red Cross' 'Missing Type' Revamps the Logos of Brands By Kalin Ned | Published 2019-06-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/missing-type References: [designtaxi](https://designtaxi.com/news/405123/Oreo-Draws-The-O-s-Out-Of-Its-Name-Leaving-Fans-In-Kooky-Confusion/) & [redcrossblood.org](https://www.redcrossblood.org/missingtypes.html?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) To raise awareness and advocate for blood donations, the [American Red Cross](https://www.trendhunter.com/trends/snowfall) launches the 'Missing Type' campaign which extends to a few well-regarded global brands. In light of World Blood Donation Day, companies like Oreo, [Domino's](https://www.trendhunter.com/trends/food-women-selfcare-pizza), [Google](https://www.trendhunter.com/trends/worst-aquarium-ever), IBM, Adobe, Amazon and so on removed the O's, A's, and B's from their logos. The end goal of this was to encourage people to donate blood. The Missing Type campaign was even more impactful since the brands did not share the motivation behind the revamped logos on the day of, so individuals were left flabbergasted. The American Red Cross has chosen a lucrative and impactful technique to bring awareness for the necessity of blood donations. By employing global brands with massive followings, the Missing Type campaign is sure to make a difference. Image Credit: Oreo, American Red Cross ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Brand-affiliated Advocacy:** Brands partnering with non-profit organizations to raise awareness and advocate for important causes. - **Logo Revamping:** Brands temporarily modifying their logos as a creative way to grab attention and send a powerful message. - **Innovative Awareness Campaigns:** Organizations utilizing unique and unexpected methods to educate and engage the public about important issues. ### Sectors Adopting This - **Marketing and Advertising:** Opportunities for agencies to collaborate with non-profits and develop impactful campaigns that promote social causes. - **Graphic Design:** Logo revamping creates a demand for designers who can creatively adapt brand identities while preserving recognition. - **Non-profit and Humanitarian:** Innovative campaigns like the Missing Type offer fresh approaches to raise awareness and drive positive change in the nonprofit sector. ## Related on Trend Hunter - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Tech Brand HIV/AIDS Campaigns](https://www.trendhunter.com/trends/apple-pay-donations.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Charitable Qsr Campaigns](https://www.trendhunter.com/trends/burgers-to-beat-ms-day.md) - [Blood Donation Competitions](https://www.trendhunter.com/trends/we-give-blood.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Ability-Focused CSR Campaigns](https://www.trendhunter.com/trends/ability-signs.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md)