# Viral Game Charity Campaigns This Pokemon Go-Themed Campaign Helps Find Missing People Too By Alyson Wyers | Published 2016-09-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/missing-people References: [fastcocreate](https://www.fastcocreate.com/3063050/quick-hit/a-uk-charity-is-putting-photos-of-missing-people-inside-pokeballs-to-raise-awarene?partner=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner%20fastcocreate&utm_content=feedburner) & [bartleboglehegarty](http://www.bartleboglehegarty.com/london/work/pokemon-go/) British charity Missing People leveraged the immense popularity of VR game Pokemon Go to help raise awareness of [missing persons](https://www.trendhunter.com/trends/Findmykids-App). The philanthropic organization partnered with the Bartle Bogle Hegarty intern program BBH Barn in London to create the Pokemon Go-themed campaign. London has an estimated 5 million UK Pokemon Go players, but also 250,000 people who go missing every year. This clever and socially relevant example of Pokemon Go-inspired content stands out by encourages those out searching for invisible anime creatures to keep an eye out for the advertised missing people as well. [High traffic areas](https://www.trendhunter.com/trends/city-chase) of London including Trafalgar Square and Waterloo Station featured the enormous Pokemon posters, which showed the face of a missing person inside a Pokeball. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 36% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Why This Trend Is Growing - **Charity Gaming Collaborations:** Collaborating with popular video games can help charities raise awareness for social causes, reaching a wide audience. - **Incorporating Social Issues in Gaming:** Gamifying social issues in popular video games can bring attention to important causes and engage players in meaningful ways. - **Using Augmented Reality for Social Impact:** Leveraging augmented reality technology can create innovative opportunities to address social issues and make a positive impact. ### Industries Being Reshaped - **Nonprofit Organizations:** Nonprofit organizations can leverage collaborations with popular video games to raise awareness and support for their causes. - **Social Gaming:** Incorporating social issues in gaming can provide game developers and publishers with a unique selling point, attracting socially conscious players. - **Augmented Reality:** Augmented reality technology can be used by various industries, including philanthropy, to create immersive and impactful experiences. ## Related on Trend Hunter - [Do-Good Metaverse Campaigns](https://www.trendhunter.com/trends/comic-relief-us-and-nickelodeon.md) - [Influencer-Based Gaming Activations](https://www.trendhunter.com/trends/niantic-1.md) - [Immersive Memory Loss Simulators](https://www.trendhunter.com/trends/lost-in-the-world.md) - [Complementary Social Gaming Apps](https://www.trendhunter.com/trends/social-ar-app.md) - [Augmented Reality Platforms](https://www.trendhunter.com/trends/campfire.md) - [Baseball-Inspired Game Collaborations](https://www.trendhunter.com/trends/pokemon-go-1.md) - [Ball Game-Promoting Urban Initiatives](https://www.trendhunter.com/trends/more-ball-games.md) - [AR-Powered Cereal Games](https://www.trendhunter.com/trends/journey-to-the-magic-gems.md) - [Gamified Animal Aids](https://www.trendhunter.com/trends/catswe.md)