# Lost Package Preventing Technology What3words Solves Parcels Being Delivered to Wrong Address By Bryce Mason | Published 2022-05-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/missing-package References: [thedrum](https://www.thedrum.com/creative-works/project/what3words-neighbors-smuggler)  what3words is looking to solve one of the biggest modern-day problems known to man; parcels being delivered to the wrong home address. The company simplifies package deliveries by dividing the world into three-meter squares, giving each one a unique three-word address for people to find in situations such as emergencies. Even If you don't have a formal address, your package will get to you through these GPS coordinates. The commercial begins with a young man asking his senior neighbor if his packages accidentally ended up at her house, which she denies. Immediately in the background, you can see her husband with red [Beats](https://www.trendhunter.com/trends/apple-delivery) Studio3s, a vibrant Orange sweater, and a side bag belonging to the gentleman knocking at the door. The older woman takes a step forward to conceal her husband walking by, and the camera gives us a hilarious angle of her orange [Nike](https://www.trendhunter.com/trends/osmo-ai) [Air Jordan 1](https://www.trendhunter.com/trends/it-always-will-be-foot-locker) shoes. The platform is free for anyone to use via app or online maps and is sure to save users the hassle of tracking down lost packages. Image Credit: what3words ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 24% | Activity: 71% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Package Delivery Tracking Technology:** Innovative tracking technology can revolutionize package delivery services and prevent packages from being delivered to the wrong address. - **GPS Coordinate-based Addressing:** GPS coordinates can replace traditional addressing systems and simplify the process of package delivery and tracking. - **Emergency Response Location System:** The GPS-based three-word addressing system can be used as an emergency response location system, helping to locate people in critical situations quickly. ### Where This Applies - **Logistics and Shipping:** Logistics and shipping companies can benefit from implementing GPS-based package delivery tracking technology to streamline their operations and reduce losses due to packages being delivered to the wrong address. - **Emergency Services:** Emergency services can leverage the GPS-based three-word addressing system to more accurately locate people in need of urgent assistance and improve response times. - **Mapping and Navigation:** Companies that specialize in digital mapping and navigation can integrate the GPS-based three-word addressing system into their products, making them more accurate and convenient for users. ## Related on Trend Hunter - [GPS Vehicle Safety Features](https://www.trendhunter.com/trends/what3words-partnership.md) - [End-To-End Parcel Delivery Platforms](https://www.trendhunter.com/trends/endtoend-parcel-delivery-platform.md) - [Alternative Package Delivery Services](https://www.trendhunter.com/trends/pickme.md) - [Camera-Equipped Delivery Parcels](https://www.trendhunter.com/trends/living-packets.md) - [Accessible Delivery Boxes](https://www.trendhunter.com/trends/auspost.md) - [Trackable Package Return Programs](https://www.trendhunter.com/trends/uber-5.md) - [Location-Sharing Codes](https://www.trendhunter.com/trends/landcode.md) - [Connected Porch Package Boxes](https://www.trendhunter.com/trends/smart-delivery-box.md) - [Luggage Tracking Safety Technologies](https://www.trendhunter.com/trends/lost-luggage-tracker.md)