# Social Media-Inspired Meals Arby's $5 Missing Menu Meal Was Created After a Viral TikTok By Laura McQuarrie | Published 2021-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/missing-menu-meal References: [stories.inspirebrands](https://stories.inspirebrands.com/arbys-5-missing-menu-takes-tiktok/) & [newsroom.tiktok](https://newsroom.tiktok.com/en-us/how-one-tiktok-led-to-a-new-arbys-menu-item) A viral video resulted in [Arby’s](https://www.trendhunter.com/trends/arbys-promotion) creating the $5 Missing Menu Meal when [TikTok](https://www.trendhunter.com/trends/panera-roman-empire-menu) user John Casterline purchased a $25 flat-screen TV and found that it could only display the Arby's menu. Millions of views and a fun back-and-forth between the company resulted in a social media campaign to reclaim the missing menu and the chance for Arby's to create a memorable moment with lasting impact. The $5 Missing Menu Meal was offered for a limited time, giving people the chance to participate in the saga by purchasing a Classic Roast Beef, Loaded Curly Fries and a small fountain drink for a limited time at participating locations. Eventually, Arby's did get its TV back and Casterline got to claim the Missing Menu Meal for himself and share the deal with his audience. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 10% | Activity: 44% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Viral Marketing Meals:** Restaurants can capitalize on the social media trend by creating limited-time menu items that are inspired by viral content. - **Interactive Consumer Engagement:** The Arby's TikTok campaign shows the value in engaging with consumers online and creating interactive experiences that capture people's attention. - **User-generated Menu Items:** Social media users can be tapped for ideas to create unique, custom menu items that generate buzz and excitement among consumers. ### Sectors Adopting This - **Fast Food:** Fast food chains can use social media campaigns to create buzz around their limited-time menu items and drive traffic to their restaurants. - **Marketing:** Marketing agencies can help restaurants create social media campaigns that engage consumers and generate buzz around their products. - **Technology:** Technology companies can create products that help restaurants create interactive digital experiences that keep consumers coming back for more. ## Related on Trend Hunter - [Social Media-Inspired Bakery Menus](https://www.trendhunter.com/trends/panera-roman-empire-menu.md) - [Budget-Minded Burger Meals](https://www.trendhunter.com/trends/shake-up-your-burger-meal.md) - [Revived Low-Cost QSR Deals](https://www.trendhunter.com/trends/arbys-promotion.md) - [Movie-Themed QSR Meals](https://www.trendhunter.com/trends/arbys-good-burger-2-meal.md) - [TikTok-Inspired Menu Items](https://www.trendhunter.com/trends/social-stars-influenced-menus.md) - [Mix-and-Match QSR Meal Deals](https://www.trendhunter.com/trends/arbys-3-for-5.md) - [Virally Inspired Virtual Menus](https://www.trendhunter.com/trends/creators-kitchen-as-seen-on-tiktok.md) - [Indulgent High-Value QSR Meals](https://www.trendhunter.com/trends/arbys-meat-3-box.md) - [Content-Inspired QSR Meals](https://www.trendhunter.com/trends/mcdonalds-as-featured-in-meal.md)