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# Crowdsourced Rescue Mission Websites
This Website Lets Volunteers Help Locate a Missing Airline

By Rahul Kalvapalle | Published 2014-03-12 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/missing-airline
References: [webpronews](http://www.webpronews.com/tomnod-website-set-up-to-involve-public-in-the-search-for-malaysia-airlines-flight-370-2014-03) & [tomnod](http://www.tomnod.com/nod/challenge/malaysiaairsar2014?source=malaysia)

Tomnod is a website that has been set up to leverage the amazing power of crowdsourcing in the search for missing airline Malaysia Airlines Flight MH370, which mysteriously disappeared on March 8 while en route from Kuala Lumpur to Beijing.

Tomnod, which means 'big eye' in Mongolian, is owned by Colorado satellite company [Digital Globe](https://www.trendhunter.com/trends/digital-silk-road). Digital Globe trained five satellites towards the plane's last known location. These satellites transmit data and photographs to the Tomnod website, where [crowdsourcing volunteers](https://www.trendhunter.com/trends/fire-watch) can comb through the huge database of information in search of clues.

Volunteers can then [tag locations and objects of interest](https://www.trendhunter.com/trends/earthguessr) such as possible airplane wreckage, with satellite images being regularly updated.

It's not the first time Tomnod has engaged in this sort of commendable crowdsourcing. The website set up a similar campaign in the wake of the 2013 typhoon in the Philippines, with volunteers tagging 60,000 objects of interest to help rescue teams on the ground find their bearing.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 57% | Activity: 92% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional)

## Key Themes

### What's Driving This Trend

- **Crowdsourced Search and Rescue:** Disruptive innovation opportunity: Developing platforms that combine crowdsourcing and satellite technology for efficient and widespread search and rescue operations.
- **Crowdsourcing Technology:** Disruptive innovation opportunity: Creating platforms that leverage the power of crowds to analyze large amounts of data and identify relevant information or patterns.
- **Satellite Imaging:** Disruptive innovation opportunity: Advancing satellite imaging capabilities to capture high-quality images and provide real-time data for search and rescue missions.

### Who This Affects Most

- **Emergency Services:** Disruptive innovation opportunity: Integrating crowdsourcing platforms and satellite imaging technology to improve response time and accuracy in emergency situations.
- **Technology:** Disruptive innovation opportunity: Building and refining crowdsourcing platforms and satellite imaging technology to enhance various industries' operations, including disaster response and recovery.
- **Aerospace:** Disruptive innovation opportunity: Collaborating with satellite companies and crowdsourcing platforms to improve aircraft tracking, search and rescue efforts, and enhance airline safety.

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