# Explosive Beverage Branding Missile Packaging Blows Competing Products Out of the Water By Amelia Roblin | Published 2013-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/missile-energy-drink-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/02/missile-energy-drink.html) & [missileenergydrink](http://www.missileenergydrink.com/fotos.php) Missile Energy Drink packaging was designed to be striking. It's difficult to ignore a product with such an uncommon case compared to its shop shelf mates, and challenging still to look past such a confronting image. The [stamina-stimulating beverage](https://www.trendhunter.com/trends/strawberry-champagne-energy-drink) is contained within a fairly typical [tall aluminum can](https://www.trendhunter.com/trends/destinos-venezuela); however, this has been capped by a smoothed conical lid that alters the appearance of the canister into something like a bullet. Specifically, it's modeled on a projectile weapon with plenty of power propelling it and even more housed within it. For a little pop culture nostalgia, Missile Energy Drink packaging is represented in [vintage-style posters](https://www.trendhunter.com/trends/travis-kelce1) that mimic wartime placards. The launched bomb metaphor is quite appropriate for such a consumer item, with its forte of causing the drinker's energy level to shoot up. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 16% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Unique Packaging Design:** The Missile Energy Drink packaging showcases the opportunity for brands to stand out on store shelves by utilizing unconventional and striking packaging designs. - **Nostalgic Visual Branding:** The vintage-style posters used for Missile Energy Drink packaging highlight the trend of incorporating nostalgia into branding strategies, appealing to consumers' desire for nostalgic experiences and emotions. - **Metaphorical Branding:** The bomb metaphor used in the Missile Energy Drink packaging demonstrates the potential for brands to use symbolic imagery to create a strong and memorable brand identity. ### Who This Affects Most - **Beverage and Energy Drink:** The unique packaging design of Missile Energy Drink presents an opportunity for innovation and differentiation in the beverage industry, specifically targeting the energy drink market. - **Marketing and Advertising:** The nostalgic visual branding approach of Missile Energy Drink packaging suggests opportunities for marketing and advertising professionals to tap into consumers' emotional connections to past experiences. - **Graphic Design and Packaging:** The use of metaphorical branding in the Missile Energy Drink packaging highlights the potential for graphic designers and packaging professionals to create impactful and concept-driven designs for various products. ## Related on Trend Hunter - [Artful Energy Drinks](https://www.trendhunter.com/trends/el-jefe-energy.md) - [Pastel-Hued Energy Drink Packaging](https://www.trendhunter.com/trends/rockstar-energy-rebranding.md) - [High-Caffeine Energy Cans](https://www.trendhunter.com/trends/pwr-bru.md) - [Champagne-Style Energy Drink Bottles](https://www.trendhunter.com/trends/champagnestyle.md) - [Mission-Driven Energy Drinks](https://www.trendhunter.com/trends/redcon1.md) - [Vibrant Product Campaigns](https://www.trendhunter.com/trends/fuel-something-bigger.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Elegant Energy Drinks](https://www.trendhunter.com/trends/strawberry-champagne-energy-drink.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md)