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# Barbie Streetwear Collaborations
Missguided and Barbie Teamed Up for a Second Collaboration

By Ell Smith | Published 2017-11-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/missguided-and-barbie
References: [hypebae](https://hypebae.com/2017/11/barbie-missguided-collaboration-drop-two) & [missguidedus](https://www.missguidedus.com/)

UK-based brand Missguided and [Barbie](https://www.trendhunter.com/trends/barbie-x-aldo-2024) have joined forces once again, releasing a second collaboration that retains the original collection's empowering streetwear motifs.

The collection features a number of flexible items, including colorful camo-print tees and pants, vibrant faux fur coats, silk pajamas, cropped hoodies and more. The diverse range is promoted through a pink-clad editorial, modeled by Sabreena Diamond.

Standout pieces from the collection include the black and white stripped silk pajamas, which offer a fashionable loungewear alternative, as well as the pink camo Barbie-branded pants, that come complete with the [iconic doll's logo](https://www.trendhunter.com/trends/barbie-professions-collection).

The entire collection was inspired by [current street wear fashions](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour), offering a stark contrast to the traditionally feminine branding of Barbie.

Image Credit: Missguided

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 71% | Activity: 43% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Empowering Streetwear:** Exploring collaborations between fashion brands and empowering streetwear trends offers disruptive innovation opportunities.
- **Flexible Fashion:** The rise of flexible and versatile fashion pieces opens up opportunities for disruptive innovation in the fashion industry.
- **Gender-inclusive Branding:** Exploring gender-inclusive branding in traditionally feminine industries like fashion provides disruptive innovation opportunities.

### Who This Affects Most

- **Fashion:** Collaborating with streetwear trends and exploring flexible fashion options presents disruptive innovation opportunities in the fashion industry.
- **Retail:** Adapting traditionally feminine brands like Barbie to embrace streetwear and flexible fashion can lead to disruptive innovation in the retail industry.
- **Marketing:** Implementing gender-inclusive branding strategies in marketing campaigns for fashion brands like Barbie can create disruptive innovation opportunities in the marketing industry.

## Related on Trend Hunter

- [Iconic Doll Accessory Collaborations](https://www.trendhunter.com/trends/barbie-x-aldo-2024.md)
- [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md)
- [Doll-Inspired Evening Wear](https://www.trendhunter.com/trends/azazie-4.md)
- [Iconic Doll-Inspired Formalwear](https://www.trendhunter.com/trends/barbie-x-azazie.md)
- [Doll-Themed Dog Collections](https://www.trendhunter.com/trends/canada-pooch-x-barbie.md)
- [Barbie Paint Collabs](https://www.trendhunter.com/trends/backdrop-x-barbie.md)
- [Cozy Apparel Collaborations](https://www.trendhunter.com/trends/summer-fridays-2.md)
- [Doll-Themed Washable Rugs](https://www.trendhunter.com/trends/barbie-x-ruggable.md)
- [Dainty Floral Loungewear](https://www.trendhunter.com/trends/floral-loungewear.md)
