# Celebrity Chef Snack Pairings Eden Grinshpan is the New Miss Vickie’s® Signatures Chip Sommelier By Jana Pijak | Published 2020-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/miss-vickies-signatures References: [missvickies](https://www.missvickies.ca/signatures/miss-vickie’s®-signatures-apple-cider-vinaigrette-shallots-flavour-kettle-cooked-potato) TV personality and celebrity chef Eden Grinshpan was recently named the official [Miss Vickie’s® Signatures](https://www.trendhunter.com/trends/spicy-dill-pickle-chips) Chip Sommelier, launching curated snack pairings featuring the brand's gourmet-inspired products. The Miss Vickie’s® Signatures collection is made up of three [artisan kettle cooked potato flavors](https://www.trendhunter.com/trends/keyas-snacks) -- Black Truffle & Parmesan, Apple Cider Vinaigrette & Shallots and Hickory Smoked Salt. "I have always had a special place in my heart for Miss Vickie’s®, so naturally I was beyond excited to discover Miss Vickie’s® Signatures kettle cooked potato chips. Not only are these flavors distinct, they are a delight to pair with fine meats and cheeses," said Eden Grinshpan about the partnership. The chef has created a [curated charcuterie pairings](https://www.trendhunter.com/trends/cracker-pairings) list that can be accessed on the Miss Vickie’s® Signatures website along with short videos describing the recent flavors. Targeting artisan snack fans, the Miss Vickie’s® Signatures Chip Sommelier partnership speaks to the snack brand's premium status, highlighting its products as elevated ingredients for those entertaining at home. Image Credit: Miss Vickie’s® ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 49% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Curated Snack Pairings:** Opportunity for other snack brands to collaborate with celebrity chefs and create curated snack pairings to elevate the snacking experience. - **Gourmet-inspired Products:** Opportunity for food manufacturers to develop gourmet-inspired snack products to cater to the growing demand for premium and artisan snacks. - **Premium Snacking Experience:** Opportunity for snack brands to position themselves as premium options by partnering with celebrity chefs to create exclusive and high-end snack offerings. ### Industries Being Reshaped - **Food & Beverage Manufacturing:** Opportunity for food and beverage manufacturers to innovate and create gourmet-inspired snack products that cater to the growing demand for unique flavor experiences. - **Celebrity Chef Services:** Opportunity for celebrity chefs to collaborate with snack brands to create curated snack pairings, offering their expertise and knowledge to enhance the snacking experience. - **Online Retail:** Opportunity for online retailers to partner with snack brands and celebrity chefs to offer exclusive curated snack pairing bundles, providing consumers with a convenient way to enjoy a gourmet snacking experience at home. ## Related on Trend Hunter - [Crisp Sandwich Sommeliers](https://www.trendhunter.com/trends/sandwich-sommeliers.md) - [Wine-Paired Snack Chips](https://www.trendhunter.com/trends/made-for-drink-and-brancott-estate.md) - [Chef-Inspired Kettle Chips](https://www.trendhunter.com/trends/chefinspired-kettle-chips.md) - [Elevated Libation-Friendly Crisps](https://www.trendhunter.com/trends/cheese-and-onion-chips.md) - [Co-Branded Caesar Chips](https://www.trendhunter.com/trends/hardbite-chips.md) - [Crispy Clean-Label Potato Chips](https://www.trendhunter.com/trends/christies-chips.md) - [Influencer-Backed Veggie meals](https://www.trendhunter.com/trends/veggieful.md) - [Spiced Pickle QSR Chips](https://www.trendhunter.com/trends/spicy-dill-pickle-chips.md) - [Authentic Cuisine Hummus Chips](https://www.trendhunter.com/trends/eat-real-and-belazu.md)