# Gourmet-Inspired Kettle Cooked Chips The Miss Vickie’s® Signatures Range Includes Premium Flavors By Jana Pijak | Published 2020-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/miss-vickies-signatures-1 References: [missvickies](https://www.missvickies.ca/signatures/miss-vickie’s®-signatures-apple-cider-vinaigrette-shallots-flavour-kettle-cooked-potato) The [Miss Vickie’s®](https://www.trendhunter.com/trends/spicy-dill-pickle-chips) Signatures collection features three premium flavors -- Black Truffle & Parmesan, Apple Cider Vinaigrette & Shallots and Hickory Smoked Salt -- that are each inspired by popular gourmet ingredients. Teaming up with celebrity chef and TV personality Eden Grinshpan, Miss Vickie’s® is sharing the chef's charcuterie pairings list on its website alongside short videos with Eden describing each flavor. The chef, who has been named the official Miss Vickie’s® Signatures Chip Sommelier also shares complementary ingredients in each pairing list, including fine meats, cheeses, nuts, fresh fruit and honey. Known for its premium, [kettle cooked potato chips](https://www.trendhunter.com/trends/keyas-snacks), Miss Vickie’s® is helping to set consumers up for more seamless entertaining with its artisan range of flavors. Its [Chip Sommerlier](https://www.trendhunter.com/trends/pringlicious-cookie) partnership also speaks to the brand's understanding of growing consumer desires for elevated snack options at an accessible price point and for expert-curated recipes that help take those snacks to new heights. Image Credit: Miss Vickie’s® ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 42% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Artisan Flavored Kettle Cooked Chips:** The trend of artisan flavored kettle cooked chips offers an opportunity for innovative chip companies to create unique and elevated flavors. - **Chef Collaboration in Snack Industry:** Collaborations with celebrity chefs like Miss Vickie's partnership with Eden Grinshpan present disruptive innovation opportunities for snack brands to offer expert-curated recipes and pairings. - **Elevated Snack Experiences at an Accessible Price Point:** Meeting the growing consumer demand for elevated snack options at affordable prices can lead to disruptive innovations in the snack industry. ### Who This Affects Most - **Snack Food Industry:** The snack food industry can capitalize on the trend of gourmet-inspired kettle cooked chips by creating new flavors and enhancing the overall snacking experience. - **Food and Beverage Retail:** In the food and beverage retail sector, there is an opportunity to offer curated chip flavors and gourmet snack pairings to cater to consumers seeking unique and premium snacking options. - **Celebrity Chef Industry:** The celebrity chef industry can explore partnerships with snack brands to offer expertise in flavor development and create exclusive chip flavors. ## Related on Trend Hunter - [Chef-Inspired Kettle Chips](https://www.trendhunter.com/trends/chefinspired-kettle-chips.md) - [Spiced Pickle QSR Chips](https://www.trendhunter.com/trends/spicy-dill-pickle-chips.md) - [Elevated Libation-Friendly Crisps](https://www.trendhunter.com/trends/cheese-and-onion-chips.md) - [Spicy Condiment-Inspired Chips](https://www.trendhunter.com/trends/miss-vickies-baja-chipotle-chips.md) - [Italian-Inspired Potato Chips](https://www.trendhunter.com/trends/kettle-cooked-potato-chips.md) - [BBQ Season Snack Chips](https://www.trendhunter.com/trends/new-kettle-chips-flavors.md) - [Textured Flavor-Rich Kettle Chips](https://www.trendhunter.com/trends/kettle-krinkle-chips.md) - [Crispy Clean-Label Potato Chips](https://www.trendhunter.com/trends/christies-chips.md) - [Spice-Forward Kettle Chips](https://www.trendhunter.com/trends/kettle-chips-flavors.md)