# Spicy Condiment-Inspired Chips Subway Just Added New Miss Vickie’s Baja Chipotle Chips By Katherine Pendrill | Published 2024-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/miss-vickies-baja-chipotle-chips References: [fastfoodpost](https://www.fastfoodpost.com/subway-welcomes-back-honey-oat-bread-and-creamy-sriracha-sauce-alongside-new-miss-vickies-baja-chipotle-chips/) & [instagram](https://www.instagram.com/markie_devo/p/C4ye3t8AaRw/)  [Subway](https://www.trendhunter.com/trends/baja-steak-jack) is in the midst of a little menu update that will see the return of two fan-favorite items – Honey Oat Bread and Creamy Sriracha sauce – and the addition of new [Miss Vickie’s](https://www.trendhunter.com/trends/spicy-dill-pickle-chips) [Baja](https://www.trendhunter.com/trends/baja-chipotle-turkey-sub) Chipotle Chips. Die-hard Subway fans will be familiar with the chain's Baja Chipotle sauce, which is a smoky blend of chipotle peppers and zesty lime. Now, Miss Vickie’s has taken this sauce as the inspiration for a tasty new chip flavor. The new Miss Vickie’s Baja Chipotle Chips was created in partnership with Subway and will be available exclusively at participating Subway locations nationwide. The new flavor combines the signature crunch of Miss Vickie’s Kettle Cooked Potato Chips with the smokey, spicy flavor profile that will call to mind Subway’s Baja Chipotle sauce. Image Credit: @markie_devo on Instagram ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 80% | Activity: 90% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Spicy-condiment-inspired Chips:** Exploring unique flavor combinations for snack products based on popular condiments and sauces. - **Menu-update Collaboration:** Creating exclusive food items through partnerships between restaurants and snack brands for added variety. - **Signature-flavor Chip Innovation:** Introducing chips that replicate the distinctive taste profiles of well-known restaurant sauces to attract customers. ### Industries Being Reshaped - **Food and Beverage Industry:** Opportunity for collaborations between food chains and snack manufacturers to launch exclusive flavors. - **Restaurant Chains:** Innovative menu additions through partnerships with snack companies to enhance customer experience. - **Snack Manufacturing:** Developing new product lines that mirror the flavors of popular sauces to cater to changing consumer preferences. ## Related on Trend Hunter - [Spiced Pickle QSR Chips](https://www.trendhunter.com/trends/spicy-dill-pickle-chips.md) - [Chipotle Turkey Sub Sandwiches](https://www.trendhunter.com/trends/baja-chipotle-turkey-sub.md) - [QSR Sandwich Sauce Ranges](https://www.trendhunter.com/trends/subway-sauces.md) - [Spicy Nacho-Inspired Sandwiches](https://www.trendhunter.com/trends/spicy-nacho-steak.md) - [Ghost Pepper Sub Sandwiches](https://www.trendhunter.com/trends/subway-2.md) - [Italian-Inspired Potato Chips](https://www.trendhunter.com/trends/ristoranti-series.md) - [Topping-Packed QSR Nachos](https://www.trendhunter.com/trends/doritos-footlong-nachos.md) - [Sweet Heat Sandwich Sauces](https://www.trendhunter.com/trends/subway-hot-honey-sauce.md) - [Spiced Turkey Sub Sandwiches](https://www.trendhunter.com/trends/baja-turkey-avocado-sandwich.md)