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# Provocative Pageant Queens
Miss USA Pictures of Contestants Show Some Skin

By Allison Love | Published 2010-05-12 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/miss-usa-pictures
References: [perezhilton](http://perezhilton.com/2010-05-10-too-sexy-for-miss-usa) & [news.nationalpost](http://news.nationalpost.com/2010/05/11/saucy-miss-usa-photos-stir-up-controversy/)

Move over Carrie Prejean, there's a new controversy surrounding the Miss USA organization. Some of the Miss USA pictures of the contestants are being labeled as a little too sexy for Miss USA wannabes. The images in question feature Miss Oregon, Miss Wisconsin and, of course, it wouldn't be a Miss USA news item if Miss California wasn't involved.

The Miss USA pictures feature the girls [scantily clad](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela), and some even in their [skivvies](https://www.trendhunter.com/trends/winter-heat-collection). Of course, officials within the organization call them "tasteful" and deem them completely fine. I say you judge for yourself--are these Miss USA role models a little too naked??

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 94% | Activity: 39% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What's Driving This Trend

- **Controversial Pageantry:** Opportunities for disruptive innovation in creating pageants that offer a fresh take on beauty, built on new and inclusive standards of representation.
- **Body-positive Beauty Standards:** Opportunities for disruptive innovation in creating pageants that celebrate diverse body types and promote body positivity and self-love as a key aspect of beauty standards.
- **Sexualization and Objectification of Women:** Opportunities for disruptive innovation in creating pageants that do not sexualize or objectify women, but rather focus on recognizing their intelligence, skills, and achievements.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunities in fashion that move away from sexualization of women and promote body positivity by creating inclusive and diverse clothing lines.
- **Media:** Opportunities for disruptive innovation in media to redefine beauty standards, objectification and representation of women in pop culture.
- **Entertainment:** Disruptive innovation opportunities in the entertainment industry to redefine beauty and contests that promote positive, empowering messages and role models.

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