# Naughty Billboards Miss Universe Wants a Cockatoo By Bianca | Published 2008-04-10 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/miss-universe-mcnaught-cockatoo References: [dailymail](http://www.dailymail.co.uk/pages/live/articles/news/worldnews.html?in_article_id=558698&in_page_id=1811&ito=1490) Former Miss Universe Australia, Erin McNaught, has been featured in a series of [billboard ads](https://www.trendhunter.com/trends/dreamies-treats) that promote a pretty naughty message. The [advertising campaign](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt), which is also running in print media and on [liquor store posters](https://www.trendhunter.com/trends/tom-daley-and-malibu), features captions like, "She loves a cockatoo," "Who's a cheeky girl then?" and "McNaughty but nice". The images of the 25-year-old, which she called "a bit rude" are part of a campaign for South Australian company, Cockatoo Wines. She had agreed to pose for the ads, but claims she had no idea they would be so provocative. "I wasn't thrilled with what that line was implying," she said. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 54% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Provocative Advertising:** Provocative advertising campaigns using controversial content can create buzz and viral sharing for brands. - **Celebrity Endorsements:** Celebrity endorsements can be powerful tools for marketing campaigns, especially when their image is used in a provocative way. - **Humorous Messaging:** Using humor in messaging can create a memorable and engaging advertising campaign. ### Sectors Adopting This - **Alcohol Industry:** The alcohol industry can benefit from provocative advertising campaigns that grab consumer attention. - **Entertainment Industry:** The entertainment industry can leverage celebrity endorsements and provocative messaging to promote events, movies, and other offerings. - **Fashion Industry:** The fashion industry can use provocative advertising to generate buzz around products and campaigns, potentially leading to increased sales and brand awareness. ## Related on Trend Hunter - [Adult Content-Themed Beers](https://www.trendhunter.com/trends/lauren-beers.md) - [Chicken Wing QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-australia-1.md) - [Cheeky Seltzer Campaigns](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Actress-Starring Liqueur Commercials](https://www.trendhunter.com/trends/cointreau-aubrey-plaza.md) - [Cheeky Projection Tea Campaigns](https://www.trendhunter.com/trends/typhoo-oo-please-campaign.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-4.md) - [Viral IBS Billboards](https://www.trendhunter.com/trends/hot-girls-have-ibs.md)