# Elegant Denim Fashion Ads The Miss Sixty Spring 2014 Campaign Stars Model Lily Donaldson By Meghan Young | Published 2014-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/miss-sixty-spring-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/lily-donaldson-dons-elegant-denim-miss-sixty-spring-14-ads/) & [misssixty](http://www.misssixty.com/) [Denim](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) has never looked as elegant as it does in the Miss Sixty Spring 2014 ad campaign. In fact, some of the pieces may even be mistaken for another fabric due to the silhouette they take on. From a form-fitting dress to a simple blazer-like jacket, the pieces are [chic and feminine](https://www.trendhunter.com/trends/songs-of-siren) without being too stuffy. Instead, they balance perfectly between casual and classy. Shot in studio by photographer Willy Vanderperre, the Miss Sixty Spring 2014 ad campaign stars model Lily Donaldson. The British beauty was styled by Marie Chaix, who accented the pieces with red accessories including ballerina tulle, a structured clutch and cropped gloves. Perfect for the upcoming season, people can embrace the warmer weather without completely losing their style. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 88% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Elegant Denim Fashion:** Disruptive innovation opportunity: Creating denim garments that combine elegance and femininity, blurring the line between casual and classy. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Developing new fashion designs and styles that elevate denim to a more elegant and refined level. - **Photography:** Disruptive innovation opportunity: Exploring new techniques in studio photography to capture denim garments in a more elegant and sophisticated way. - **Accessories:** Disruptive innovation opportunity: Designing accessories that can enhance and complement elegant denim fashion, creating a cohesive and stylish look for consumers. ## Related on Trend Hunter - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [90s-Inspired Retro Trainers](https://www.trendhunter.com/trends/lily-mcmenamy-1.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md)