# Beauty Queen Cosmetics Rachel K Cosmetics Were Created by the Former Miss Singapore Herself By Michael Hemsworth | Published 2015-11-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/miss-singapore References: [thehoneycombers](http://thehoneycombers.com/singapore/singapore-beauty-brands/) & [rachelkcosmetics](https://www.rachelkcosmetics.com) Those who recall the former Miss Singapore Rachel Klum might be surprised to discover that this bombshell is the woman behind Rachel K Cosmetics that provides a simple way for ladies to look polished. Specifically formulated for lighter skin tones, Rachel K Cosmetics is one of the brands out there that got CC cream on the map for being a fantastic solution for ladies everywhere. It's no secret that some of the success behind Rachel K Cosmetics is the fact that Rachel Klum herself is always looking her absolute best, which translates well for consumers looking to obtain her signature look. Offering just a few select products, Rachel K Cosmetics has been deemed suitable for Miss Singapore, so it's definitely worth checking out. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 35% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Lighter Skin Tone Makeup:** There is a growing trend for cosmetics specifically formulated for lighter skin tones, creating an opportunity for disruptive innovation in this market. - **CC Cream:** CC creams are gaining popularity as a fantastic solution for women everywhere, opening up opportunities for new and improved formulations. - **Signature Look Brands:** Consumers are increasingly interested in achieving the signature looks of influential figures like Rachel Klum, creating a space for brands that offer easy ways to recreate those looks. ### Where This Applies - **Cosmetics:** The cosmetics industry can capitalize on the trend of lighter skin tone makeup and develop innovative products tailored to this consumer group. - **Beauty Pageants:** The beauty pageant industry can explore partnerships with signature look brands like Rachel K Cosmetics to offer exclusive product lines for contestants and winners. - **Skincare:** Skincare industry players can tap into the growing popularity of CC creams and develop new formulations that offer additional benefits and address specific skin concerns. ## Related on Trend Hunter - [Black Skincare Makeup Ranges](https://www.trendhunter.com/trends/raissa-yame-makeup.md) - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Korean-American Beauty Expansions](https://www.trendhunter.com/trends/then-i-met-you-1.md) - [Aspirational Mature Beauty Brands](https://www.trendhunter.com/trends/sarah-creal.md) - [Convenient Cosmetic Sticks](https://www.trendhunter.com/trends/lip-cheek-sticks.md) - [Potent Plant-Powered Cosmetics](https://www.trendhunter.com/trends/keya-skincare.md) - [South Asia-Influenced Cosmetics Brands](https://www.trendhunter.com/trends/just-b-cosmetic.md) - [Fashion-Minded Makeup Products](https://www.trendhunter.com/trends/lr-zeitgard-signature.md) - [Clean Superfruit Skincare](https://www.trendhunter.com/trends/rms-skincare.md)