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# Miss Landmine Contest

By Alex Covert | Published 2008-02-18 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/miss-landmine-contest
References: [alrdesign](http://alrdesign.com/blog/2007/12/miss-landmine-2008.html) & [miss-landmine.org](http://www.miss-landmine.org/)

Created by Norwegian artist Morten Traavik, the Miss Landmine contest is both a [protest of the use](https://www.trendhunter.com/trends/bland-castles) of landmines and a [celebration of beauty](https://www.trendhunter.com/trends/empowerment-beauty-kit). It's no secret that landmines are violent objects of war that indiscriminately maim and kill - often innocent people. The Miss Landmine contest in Angola continues to educate people on the effects of landmines but, in a different, more personal manner - by featuring actual landmine victims. The web site allows visitors to view and vote for a winner - to be announced on April 4, 2008. In a sometimes ugly world; beauty remains.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 1% | Activity: 24% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional)

## Key Themes

### What's Driving This Trend

- **Anti-war Beauty Contests:** Contests that celebrate beauty while protesting against the adverse effects of war are emerging.
- **Activist Art:** Artists are using their work to promote social justice and activism.
- **Awareness Through Novelty:** Creating new and creative ways to raise awareness on sensitive topics is becoming a trend.

### Who This Affects Most

- **Art:** Artists and galleries can incorporate designs, exhibitions and activities that promote aware activism into their work.
- **Fashion:** Fashion companies can create clothes that bring attention towards awareness and activism.
- **Advertising:** Marketers can develop campaigns that utilize awareness of social issues to target customers who are committed to advocacy and change.

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