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# Psychedelically Hellish Fashion
The Fall Miss KL Lookbook is Technicolored and Ironically Angelic

By  | Published 2013-07-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/miss-kl-lookbook
References: [highsnobette](http://www.highsnobette.com/news/2013/06/12/miss-kl-lookbook-ft-jeffree-star-summer-2013/) & [karmaloop](http://www.karmaloop.com/lookbooks/Jeffrees-Wrath)

The new Miss KL lookbook for the brand's Fall collection is a humorous take on the contrast between heaven and hell, highlighted by the brand's [punk neon fashion](https://www.trendhunter.com/trends/khaotique-noir).

The lookbook begins with the model wearing rainbow-hued miniskirts and tank tops while posing in front of a cartoonish, heavenly environment. Angel wings and a halo are positioned around her tattooed figure ironically, contrasting her [grungy and anarchist attitude](https://www.trendhunter.com/trends/songs-of-siren). As the lookbook continues, the model falls from this Heaven and into a goofy, cartoonish hell. Here, she wears darker outfits, including one shirt that features a satanic pentagon on its front.

This lookbook is an awesomely unique twist on [traditional fashion photo shoots](https://www.trendhunter.com/trends/asos-inspired-by). Instead of trying to make everything pretty and subtle, Miss KL chose to make its lookbook almost comical, with over-the-top poses and bright, eye-catching colors. This lookbook will definitely garner attention as the fall approaches, bringing a lot of fashion lovers over to Miss KL's lighthearted store.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 84% | Activity: 61% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Humorous Fashion:** Opportunity for brands to inject humor and playfulness into their fashion campaigns, creating unique and memorable experiences for consumers.
- **Contrasting Themes:** Exploring the juxtaposition of opposing concepts, such as heaven and hell, to create visually striking and thought-provoking fashion collections that challenge traditional norms.
- **Anarchist Attitude:** Embracing rebellious and non-conformist aesthetics in fashion to appeal to the edgier and alternative consumer market.

### Where This Applies

- **Fashion Retail:** Retailers can embrace psychedelic and punk-inspired aesthetics to attract a younger demographic of fashion enthusiasts seeking unique and unconventional styles.
- **Photography and Art Direction:** Photographers and art directors have the opportunity to experiment with playful and conceptual themes, pushing the boundaries of traditional fashion photography.
- **Apparel Design:** Designers can incorporate elements of humor and contrasting themes into their collections, offering consumers a new and unconventional approach to fashion.

## Related on Trend Hunter

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- [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)
- [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)
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- [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md)
