# Reduced Sugar Baking Sweeteners The Miss Jones Baking Co. SmartSugar is Health-Focused By Michael Hemsworth | Published 2020-06-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/miss-jones-baking-co-smartsugar References: [dudeiwantthat](http://www.dudeiwantthat.com/food/miss-jones-baking-co-smartsugar.asp) & [amazon](https://www.amazon.com/gp/product/B086XZW3ZV?tag=trenhunt0f-20) Reducing or eliminating sugar from ones diet is a staple of many popular diets, which is being supported by products like the [Miss Jones Baking Co.](https://www.trendhunter.com/trends/miss-jones-baking-co-girl-scouts) SmartSugar to help consumers curb their intake without changing their lifestyle too much. The [sugar replacement](https://www.trendhunter.com/trends/sweet-freedom-glp-1) is a Paleo-friendly product that's made with plant-based ingredients to make it an all-natural alternative to conventional sugar and artificial sweeteners. The product is not sugar-free, but instead contains 50% less sugar than regular sugar to make it a healthier option for consumers to use when creating their favorite recipes. The Miss Jones Baking Co. SmartSugar comes in cane and [coconut/brown sugar blend](https://www.trendhunter.com/trends/guittard-sant-72-cacao) options, and is bulked up with natural ingredients like tapioca, monk fruit extract and chicory root fiber. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 45% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Natural Sweeteners:** Opportunities for developing alternative sweeteners or sugar substitutes using natural ingredients such as tapioca, monk fruit extract, and chicory root fiber. - **Sugar Reduction Supplements:** Opportunities for creating supplements that help reduce sugar cravings as consumers strive to maintain healthy lifestyles. - **Paleo-friendly Products:** Opportunities for producing more paleo-friendly products that align with consumers' dietary preferences and restrictions. ### Sectors Adopting This - **Baking Industry:** Opportunities for developing and marketing healthier sweeteners that can be used in baking, helping to cater to health-conscious consumers. - **Health and Wellness Industry:** Opportunities for creating and marketing health supplements that provide sugar-reduction benefits for consumers looking to maintain a healthier lifestyle. - **Food Manufacturing Industry:** Opportunities for developing healthier sugar alternatives that can be used in various food products to appeal to health-conscious consumers. ## Related on Trend Hunter - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Sugar-Free Baking Mixes](https://www.trendhunter.com/trends/sugarfree-cake-mix.md) - [All-Natural Low-Glycemic Sweeteners](https://www.trendhunter.com/trends/reduced-calorie-sweetener.md) - [Versatile Brown Sugar Alternatives](https://www.trendhunter.com/trends/lakanto.md) - [Lifestyle-Conscious Sweetener Products](https://www.trendhunter.com/trends/sweetleaf-products.md) - [Reduced Sugar Cookie Ranges](https://www.trendhunter.com/trends/voortman-perfectly-sweet-cookies.md) - [Brown Sugar-Inspired Sweeteners](https://www.trendhunter.com/trends/iconisweet-gold-sweetener.md) - [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md) - [Farmer-Supporting Baking Mixes](https://www.trendhunter.com/trends/gluten-free-baking-mixes.md)