# Clear Effects-Driven Packaging 'Miss Grass' Fully Rebranded to Focus on Product Effects and Design By Colin Smith | Published 2022-04-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/miss-grass References: [prnewswire](https://www.prnewswire.com/news-releases/miss-grass-announces-purposeful-rebrand-and-five-new-skus-301502916.html) & [missgrass](https://missgrass.com/)  '[Miss Grass](https://www.trendhunter.com/trends/destigmatizing-cannabis-events),' the female-founded community-driven cannabis brand based in California, has announced a full rebranding strategy. The company will rebrand its [cannabis packaging](https://www.trendhunter.com/trends/delta-thc) to focus on two main areas: inclusive design and effects-driven labels. The design for the packaging will be simplified, unisex, and appealing to all customers as the company is not laser-focusing on one demographic. The effects-driven labels will showcase the emotional and health effects caused by certain products, such as calming, sleep-inducing, strong, or moderate products. Miss Grass is using a "mix of informative packaging and color psychology" in order to empower its community. The brand also features certain product lines made with recyclable and up-cyclable materials, such as [clear glass jars](https://www.trendhunter.com/trends/rxdco-cocoon-jars-1). For these clear packages, Miss Grass places a sticker on the package that contains all of the strain information. The inclusive, simplified, effects-driven packaging is a good way to appeal to weary consumers who are off-put by maximalist, stylized branding in the cannabis industry. Image Credit: Miss Grass ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 81% | Activity: 94% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Inclusive Design:** Miss Grass is focusing on inclusive design in their cannabis packaging to appeal to a wider range of customers and break from the maximalist trend. - **Effects-driven Labels:** Miss Grass is using effects-driven labels to showcase the emotional and health benefits of their products for customers who want targeted experiences. - **Sustainable Packaging:** Miss Grass is contributing to the trend of sustainable packaging by using clear glass jars and recyclable materials for their product lines and empowering their community with informative packaging. ### Industries Being Reshaped - **Cannabis:** Miss Grass's rebranding strategy presents an opportunity for disruption in the cannabis industry by showcasing effects-driven products and appealing to a wider range of customers. - **Packaging:** Miss Grass's inclusive and sustainable packaging approach presents an opportunity for disruption in the packaging industry by rethinking traditional maximalist branding and providing informative packaging for customers. - **Color Psychology:** Miss Grass's use of color psychology in their effects-driven labels presents an opportunity for disruption in industries that use labeling to influence consumer behavior, such as food and beverage or cosmetics. ## Related on Trend Hunter - [Approachable Cannabis Brands](https://www.trendhunter.com/trends/approachable-cannabis-brand.md) - [Transparency-Focused Rebranding Campaigns](https://www.trendhunter.com/trends/scotts-protein-ball.md) - [Modern Cannabis Branding Initiatives](https://www.trendhunter.com/trends/modern-cannabis-branding.md) - [Colorful Cannabis Rebranding Projects](https://www.trendhunter.com/trends/jaunty.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Functional Beverage Re-Branding Initiatives](https://www.trendhunter.com/trends/flora1.md) - [Revamped Non-Alcoholic Packaging](https://www.trendhunter.com/trends/three-spirit-1.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md)