# Poorly Named Pageants Israel's Miss Fat and Beautiful Gets Straight to the Point By Michael Hines | Published 2011-01-25 | World Source: Trend Hunter, https://www.trendhunter.com/trends/miss-fat-and-beautiful References: [amusingplanet](http://www.amusingplanet.com/2011/01/israel-holds-miss-fat-and-beautiful.html) & [shalomlife](http://www.shalomlife.com/eng/14493/Israels_Miss_Fat_and_Beautiful_Pageant/) Miss Fat and Beautiful may be one of the most literally named beauty pageants ever. Every year in Beersheva, Israel, a new queen is crowned. The only requirements to win are a weight of over 176lbs. While I don’t agree too much with the name, I do love the idea behind Miss Fat and Beautiful. Modeling agent Esterica Nagid organized the first pageant fifteen years ago amidst much resistance. Over time, the pageant has become a hit, with women all over the country traveling to Beersheva to compete. Take that, Miss America! ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 72% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **Body Positivity Pageants:** The trend of body positivity pageants is disrupting the traditional beauty pageant industry by celebrating diverse body sizes and promoting self-confidence - **Literal Naming:** The trend of using literal names for events or products is disrupting traditional naming conventions by being simple and straightforward - **Resistance to Norms:** The trend of resisting societal beauty norms is disrupting the traditional beauty industry by promoting more inclusive and diverse representation ### Where This Applies - **Pageants:** The pageant industry has an opportunity to create more inclusive events by moving towards body positivity pageants - **Marketing and Advertising:** The marketing and advertising industry has an opportunity to disrupt traditional naming conventions by creating campaigns that use literal names for products and events - **Beauty:** The beauty industry has an opportunity to disrupt traditional beauty norms by promoting more diverse and inclusive representation in their products and marketing ## Related on Trend Hunter - [Body-Inclusive Reality TV Ads](https://www.trendhunter.com/trends/roses-for-every-body.md) - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Inclusive Beauty Campaigns](https://www.trendhunter.com/trends/judge-beauty.md) - [Body Appreciation Programs](https://www.trendhunter.com/trends/body-appreciation-program.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Ultra-Heavy Billboard Activations](https://www.trendhunter.com/trends/worlds-heaviest-billboard.md) - [Body Neutrality Movements](https://www.trendhunter.com/trends/health-at-every-size.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md)