# Mischievous Youth Commercials The 'Miss Chief' Hovis Bread Commercial is Trouble-Making Fun By Vittoria Natarelli | Published 2010-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/miss-chief-hovis-bread-commercial References: [coloribus](http://www.coloribus.com/adsarchive/tv-commercials/hovis-bread-miss-chief-657755/) The exciting adventures of the heroin in the 'Miss Chief' Hovis Bread commercial land her in a lot of trouble in under a minute. Watch as the young 70s girl starts fights in ballet, pushes around the boys and leads a piglet through her school. Follow her through the good times of trouble-making and the bad times of getting caught. At the end, you'll be introduced to the troublemaker all grown up, with the closing line (as she eats some oat bread), "Sometimes it's good to be good." Well done, 'Miss Chief' Hovis Bread commercial, well done. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 15% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Youth-centric Advertising:** Opportunities to create mischievous and relatable ads targeting the youth demographic. - **Nostalgic Marketing:** Opportunities to tap into nostalgia and evoke emotions through nostalgic-themed commercials. - **Unconventional Storytelling:** Opportunities to captivate audiences by using unconventional narratives and plot twists in commercials. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Creative and playful advertisements that resonate with younger consumers. - **Marketing and Advertising:** Disruptive innovation opportunity: Exploring new ways to engage audiences through storytelling and nostalgia. - **Entertainment and Media:** Disruptive innovation opportunity: Collaborations between brands and media platforms to generate unique and entertaining ad campaigns. ## Related on Trend Hunter - [Nostalgic-Themed Cereal Commercials](https://www.trendhunter.com/trends/weetabix.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Grandmotherly Lunchmeat Campaigns](https://www.trendhunter.com/trends/eat-your-buddig.md) - [Bread Brand Characters](https://www.trendhunter.com/trends/bread-brand.md) - [Comforting Oat Bar Ads](https://www.trendhunter.com/trends/campaign-for-bobos.md) - [Villainous Board Game Campaigns](https://www.trendhunter.com/trends/monopoly-all-is-fair.md) - [Cookie-Twisting Commercials](https://www.trendhunter.com/trends/oreo-super-bowl-2024.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md)