# $1 Cosmetic Retailers 'Miss A' Offers All Beauty Products on Its Site for Just One Dollar By Laura McQuarrie | Published 2017-07-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/miss-a References: [byrdie](http://www.byrdie.com/miss-a-cosmetics/slide5) & [shopmissa](https://www.shopmissa.com/pages/how-miss-a-makes-it-possible) 'Miss A' is the name of a disruptive beauty retailer that sells a variety of cosmetic products online for a flat fee of $1. While the brand does not invest in marketing or advertising, it does get manufacturers to make them specific beauty items. As such, Miss A is able to pass on the savings to consumers, even promising "zero mark-up" in some cases. Several new start-ups are challenging the notion that consumers should have to pay more for certain items by introducing [low-cost product collections](https://www.trendhunter.com/trends/everyday-luxuries-collection). For example, Brandless offers a variety of consumer goods for just $3, while [Beauty Pie](https://www.trendhunter.com/trends/membershipbased-beauty-app) [sells makeup products at factory costs](https://www.trendhunter.com/trends/affordable-makeup). To offer consumers the best prices possible, these kinds of companies are downplaying packaging, branding and marketing. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 75% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **$1 Beauty Products:** Disruptive innovation opportunity for retailers to offer low-cost cosmetic products with no mark-up by collaborating with manufacturers. - **Minimalist Packaging:** Disruptive innovation opportunity for companies to reduce packaging, branding, and marketing costs for low-cost consumer goods. - **Direct-to-consumer Sales:** Disruptive innovation opportunity for retailers to sell their products directly to consumers in order to maintain minimal costs and offer low-priced consumer goods. ### Industries Being Reshaped - **Cosmetics:** Cosmetics retailers can experiment with the $1 beauty product model to offer affordable yet quality merchandise to consumers. - **Consumer Goods:** Companies can adopt minimalist product packaging and branding to cut down costs and offer competitively priced goods in the market. - **E-commerce:** Retailers can leverage the direct-to-consumer sales route to reduce operational costs and offer cost-effective products on their e-commerce platform. ## Related on Trend Hunter - [Cost-Effective Skincare Initiatives](https://www.trendhunter.com/trends/choose-a-price.md) - [Play-Centered Color Cosmetics](https://www.trendhunter.com/trends/trouble-maker-makeup.md) - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md) - [Affordable Performance Cosmetics](https://www.trendhunter.com/trends/sona-cosmetics.md) - [Low Cost E-Commerce Shops](https://www.trendhunter.com/trends/amazon-lowcost-store.md) - [Luxury-Inspired Beauty Collectins](https://www.trendhunter.com/trends/doop-by-lidl.md) - [Affordable Nude Cosmetic Products](https://www.trendhunter.com/trends/nude-cosmetic-product.md) - [Aesthetic Discount Retailer Haircare](https://www.trendhunter.com/trends/crown-hair-society.md) - [Budget-Friendly Makeup Collections](https://www.trendhunter.com/trends/budgetfriendly-makeup-collection.md)