# Easy-Drinking Oat Milks Misola Foods is Japan's First Specialized Oat Milk Company By Laura McQuarrie | Published 2024-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/misola-foods References: [vegconomist](https://vegconomist.com/products-launches/misola-foods-japans-first-oat-milk-delicious-oat-milk-made-by-mr-tsukagoshi/) & [tsukagoshisan](https://tsukagoshisan.com/shop)  Misola [Foods'](https://www.trendhunter.com/trends/sourdough-style-tortillas) Delicious Oat Milk Made by Mr. Tsukagoshi is an alternative to dairy milk that introduces Japan to the country's first specialized oat milk company. Created to be [palatable for adults and children](https://www.trendhunter.com/trends/silk-kids) in Japan, this oat milk was meticulously made to achieve richness, great flavor and a mellow sweetness by using enzymes to break the starch of oats into sugar. Nutritionally, this alt milk boasts [as much calcium as cow's milk](https://www.trendhunter.com/trends/plenish-enriched-oat-mlk), and it speaks to consumers who need alternatives for dietary or lifestyle reasons. "We explored what elements make milk delicious in the first place, and aimed for products that meet the three elements of ‘natural sweetness,’ ‘easy to drink,’ and ‘mellowness,'" explained the company. This first-of-its-kind oat milk in Japan is packaged in 100% recyclable paper cartons with no straw. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 77% | Activity: 85% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Dairy:** The demand for oat milk is rising as consumers look for nutritious and palatable dairy alternatives. - **Sustainable Packaging:** Innovative companies are shifting towards using 100% recyclable paper cartons to reduce plastic waste. - **Natural Sweetness:** Consumers are increasingly drawn to beverages with natural sweetness derived from enzymatic processes instead of added sugars. ### Sectors Adopting This - **Food and Beverage:** The food industry is rapidly expanding its offerings of alternative milk products to cater to diverse consumer preferences. - **Sustainable Packaging Solutions:** The packaging industry is innovating with eco-friendly materials to meet the growing demand for sustainability. - **Health and Wellness:** The health industry is seeing a trend towards products that support dietary restrictions and promote nutritional benefits. ## Related on Trend Hunter - [Customizable Oat Milks](https://www.trendhunter.com/trends/customizable-oat-milk.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md) - [Ready-to-Drink Matcha Beverages](https://www.trendhunter.com/trends/oat-drink-matcha.md) - [Australian Oat Alt Milks](https://www.trendhunter.com/trends/country-delight-oat-beverage.md) - [Protein-Enhanced Oat Milks](https://www.trendhunter.com/trends/kall-oat-milk.md) - [Vegan-Friendly Milk Beverages](https://www.trendhunter.com/trends/veganfriendly-milk-beverage.md) - [Malty Oat Milks](https://www.trendhunter.com/trends/oatside.md) - [Fine-Tuned Oat Milk Beverages](https://www.trendhunter.com/trends/oat-milk-varieties.md)