# Mushroom Root Protein Bowls sweetgreen Teamed Up with Meati to Create the New Miso Meati Bowl By Katherine Pendrill | Published 2022-11-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/miso-meati-bowl References: [qsrmagazine](https://www.qsrmagazine.com/news/sweetgreen-launches-first-plant-based-partnership) & [vegconomist-com.webpkgcache](https://vegconomist-com.webpkgcache.com/doc/-/s/vegconomist.com/gastronomy-food-service/sweetgreen-meati-bowl/)  For its first-ever plant-based partnership, the popular salad concept [sweetgreen](https://www.trendhunter.com/trends/boia-de-bowl) has teamed up with [Meati](https://www.trendhunter.com/trends/meati-launched) to create a new menu item called the Miso Meati Bowl. Meati is a mushroom meat brand that offers consumers a plant-based alternative to meat. The new Miso Meati Bowl features Miso Marinated Meati, along with wild rice, roasted sweet potatoes, shredded cabbage, kale, toasted almonds, basil, and a miso sesame ginger dressing. The idea behind the Miso Meati Bowl came from sweetgreen's customer survey research, which revealed the demand for more vegan-friendly options that are also high in protein and don't skimp on flavor. The Miso Meati Bowl ticks all those boxes thanks to Meati's nutrient-rich mushroom root protein. The new Miso Meati Bowl is available now from sweetgreen's [Culver City Food Lab](https://www.trendhunter.com/trends/culvers-frozen-pumpkin-treats). Image Credit: sweetgreen ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 58% | Activity: 70% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Meat Alternatives:** Restaurants and brands are increasingly finding opportunities in offering plant-based meat alternatives that mimic the texture and taste of traditional protein sources. - **Protein-rich Vegan Options:** There is a growing demand for vegan-friendly options that are high in protein and do not compromise on flavor, presenting an opportunity for innovative products that cater to this market segment. - **Customer Research-informed Menu Development:** Businesses are leveraging customer research data and feedback to inform menu development and introduce new offerings that cater to evolving consumer preferences and demands. ### Sectors Adopting This - **Plant-based Food Industry:** As consumers become more conscious about plant-based meal options, the plant-based food industry is poised to experience significant growth and disruption, particularly in the meat alternatives segment. - **Vegan-friendly Fast Food:** As more consumers adopt vegan and plant-based diets, there is an opportunity for fast-food chains to develop vegan-friendly options that are high in protein and flavor, in order to cater to this growing market segment. - **Restaurant and Food Service Industry:** Customer research and feedback is becoming increasingly important in the restaurant and food service industry, as businesses seek to introduce new menu items and stay competitive in an ever-evolving market landscape. ## Related on Trend Hunter - [Italian-Inspired Salad Bowls](https://www.trendhunter.com/trends/boia-de-bowl.md) - [Whole Cut Alt Meats](https://www.trendhunter.com/trends/meati-launched.md) - [Platform-Exclusive Salad Bowls](https://www.trendhunter.com/trends/mediterranean-mezze-bowl.md) - [Maximized Protein Entree Salads](https://www.trendhunter.com/trends/power-max-protein-bowl.md) - [Plant-Based Entrée Bowls](https://www.trendhunter.com/trends/plant-based-entree.md) - [Festive Bowl-Style Meals](https://www.trendhunter.com/trends/tis-the-seasoned-harvest-bowl.md) - [Vegan Mushroom Jerkys](https://www.trendhunter.com/trends/eat-meati-jerky.md) - [Plant-Based Protein Cups](https://www.trendhunter.com/trends/plant-powered-meal-bowls.md) - [Plant-Based Shiitake Proteins](https://www.trendhunter.com/trends/mucho-burrito.md)