# Miso-Based Breakfast Cocktails Tom Byrne Has Created the Umami-Rich 'Miso Hungover' Cocktail By Niko Pajkovic | Published 2022-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/miso-hungover References: [theguardian](https://www.theguardian.com/food/2021/dec/31/cocktail-of-the-week-rondos-miso-hungover-recipe-gin-tomato-gochujang)  Tom Byrne, head bartender of Rondo at the Houston in London, England, has debuted the [Miso](https://www.trendhunter.com/trends/miso-harissa-cooking-paste) Hungover (me-so-hungover), a gin-based twist on the [classic breakfast cocktail, the bloody mary](https://www.trendhunter.com/trends/yellow-tomato-bloody-mary-mix). Crafted for the morning after a big night out, the new beverage doubles down umami, delivering a savory and somewhat satiating beverage that is sure to cure a hangover. The umami-heavy flavor profile of the Miso Hungover is derived from a range of unconventional cocktail ingredients including, [white miso paste](https://www.trendhunter.com/trends/miso-mayo), gochujang paste, 150 ml of high-quality tomato juice, a stick of celery, and Worcestershire sauce. To create the cocktail at home, Byrne suggests that you first add the Worcestershire sauce, gochujang, and miso into a blender and pulse three times, or blend until well combined. From there, he recommends that you pour the drink in a highball glass with ice before adding gin and tomato juice. Image Credit: Dan Matthews/The Guardian ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 20% | Activity: 30% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Miso-based Cocktails:** The use of umami-rich miso paste in cocktails presents a potential disruption in the cocktail industry, particularly in the creation of unique and innovative drinks. - **Breakfast Cocktails:** The development of breakfast cocktails that use savory, satiating ingredients rather than sweet or citrus flavors offers an opportunity for innovation in the cocktail industry. - **DIY Cocktails:** The trend towards making cocktails at home using unusual ingredients and techniques may continue to grow, particularly with the increasing popularity of at-home cocktail subscription services. ### Sectors Adopting This - **Hospitality:** The hospitality industry, including bars and restaurants, can benefit from the introduction of unique cocktails that use unconventional ingredients to create a memorable drinking experience. - **Food and Beverage:** The use of savory and umami-rich ingredients in cocktails offers potential innovation opportunities within the food and beverage industry, particularly in the creation of new drink flavors and combinations. - **E-commerce:** The development of at-home cocktail subscription services and the trend towards making cocktails at home presents e-commerce companies with opportunities to offer unique ingredients and tools to consumers looking to mix up their own cocktails. ## Related on Trend Hunter - [MSG-Infused Martinis](https://www.trendhunter.com/trends/msg-martini.md) - [Sandwich-Inspired Savory Cocktails](https://www.trendhunter.com/trends/ny-bodega-sour.md) - [Bottled Bloody Marys](https://www.trendhunter.com/trends/laiba.md) - [Seaweed-Infused Cocktails](https://www.trendhunter.com/trends/seaweed-tonic.md) - [Canned Umami Cocktails](https://www.trendhunter.com/trends/dirty-martini.md) - [Pickle-Infused Brunch Cocktails](https://www.trendhunter.com/trends/dill-pickle-bloody-mary.md) - [Carrot-Based Cocktail Mixers](https://www.trendhunter.com/trends/bunny-mary.md) - [Pho-Inspired Cocktails](https://www.trendhunter.com/trends/pho-inspired-cocktail.md) - [Savory Tomato Cocktails](https://www.trendhunter.com/trends/tomatini.md)