# Grim Grizzly Timepieces Mishka Watches Hope to Portray Gritty Urban Imagery By Matt Ho | Published 2011-07-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mishka-watches References: [freshnessmag](http://www.freshnessmag.com/2011/07/25/mishka-introducing-mishka-watches/) & [mishkanyc](http://www.mishkanyc.com/store) Grim and gritty are just some of the words used to describe these Mishka Watches from the popular clothing brand. Mishka is no stranger to releasing some of the most [stylish, quirky tees](https://www.trendhunter.com/trends/audemars-piguet-x-kaws) in the fashion world. But like any other brand, the company is expanding into different territories. The Mishka Watches are the latest products from the brand that shows its versatility when it comes to fashion. Those familiar with the imagery the company portrays will immediately recognize the [eyeball and bear graphics](https://www.trendhunter.com/trends/peanuts-worldwide) that have been incorporated onto many shirts. The wrist straps come with [unique patterns that are colorful, vibrant](https://www.trendhunter.com/trends/gshock-little-thunder) and pleasing to the eye. Each of the watches also comes with a tiny black coffin, which is one of the more interesting packaging ideas I've seen from a fashion brand. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 72% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Urban-inspired Timepieces:** Creating timepieces that feature urban-inspired designs based on popular trendy imagery can attract younger audiences. - **Fashion-brand Diversification:** Fashion brands expanding into different territories can increase their product offerings and reach new audiences. - **Innovative Packaging:** Creative packaging design concepts, such as including unique, eye-catching accessories, can make a product stand out among competitors. ### Who This Affects Most - **Fashion:** Expanding product lines with innovative accessory designs can target younger audiences while creating brand loyalty. - **Retail:** Creating unique and creative packaging designs can help increase sales and create a loyal customer base. - **Marketing and Advertising:** Partnering with fashion companies who create unique accessory designs can lead to more creative and appealing marketing strategies. ## Related on Trend Hunter - [Oppositional Mantra Timepieces](https://www.trendhunter.com/trends/mr-jones-watches-feline-fine.md) - [Co-Branded Maximalist Timepieces](https://www.trendhunter.com/trends/marni-x-gshock-gmds5610ma7er.md) - [Collaborative Fashion-Centric Patterned Watches](https://www.trendhunter.com/trends/gmds5610ma7er.md) - [Ghostly Purple Watches](https://www.trendhunter.com/trends/timex-and-ghostly-international.md) - [Rugged Fashion-Forward Watches](https://www.trendhunter.com/trends/gshock-gsteel-gbm2100-series.md) - [Bodacious Blacked-Out Timepieces](https://www.trendhunter.com/trends/vero-hooligan-nightfall-watch.md) - [Rugged Parisian Timepieces](https://www.trendhunter.com/trends/casio-gshock-x-maison-kitsun.md) - [Alien-Like Watch Designs](https://www.trendhunter.com/trends/gav01-series.md) - [Inaugural Slick Watch Collections](https://www.trendhunter.com/trends/rag-bone1.md)