# Hip-Hop Hipster Lookbooks The Mishka Summer 2012 Collection is Street-Inspired By Sarah Robson | Published 2012-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mishka-summer-2012-collection References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/mishka-summer-2012-collection.aspx) & [highsnobiety](http://www.highsnobiety.com/news/2012/05/22/mishka-summer-2012-lookbook/) The Mishka Summer 2012 collection is street-inspired. This New York-based company decided to trek across the country to the Bay area in San Francisco to capture the shoot. The lookbook is full of popular and [local rap artists](https://www.trendhunter.com/trends/paper-planes-1) sporting the newly released summer collection. Mishka's collection is young and fresh, featuring the Trill Team 6 having some drinks, Anticon founder Jel skateboarding and The Jealous Guys kicking back. This lookbook was shot by Chris Brennan, and is full of brightly colored skater [street clothes](https://www.trendhunter.com/trends/day-3-capsule-2) that have a retro vibe. The t-shirts are adorned with large, cartoon-like symbols, and the collection also includes Hawaiian shirts, caps and plaid tees. This summer gear is a must, as Mishka keeps it causal, fun and relaxed. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 77% | Activity: 67% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Street-inspired Lookbooks:** Opportunity for brands to create lookbooks featuring local rap artists and streetwear with a retro vibe. - **Brightly Colored Skater Street Clothes:** Growth potential for brands to design and produce skater streetwear with bold, cartoon-like symbols. - **Causal, Fun, and Relaxed Summer Gear:** Market opportunity to develop and market casual and comfortable summer clothing options for a young and fresh demographic. ### Where This Applies - **Fashion/apparel:** Innovation potential to introduce trendy and street-inspired clothing lines and lookbook concepts. - **Music/entertainment:** Potential for collaboration between local rap artists and fashion brands to create unique and influential lookbooks. - **Photography/visual Arts:** Opportunity for photographers and artists to explore and showcase their creativity through street-inspired lookbook shoots. ## Related on Trend Hunter - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Celebratory Hip-Hop Collaborations](https://www.trendhunter.com/trends/hiphop-collaboration.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)