# Rapper Ridden Lookbooks The Mishka SS 2012 Previews Badass Clothes and Up-and-Coming Musicians By Sophia Pelka | Published 2012-02-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mishka-ss-2012-lookbook References: [english.mashkulture.net](http://english.mashkulture.net/2012/02/29/mishka-2012-spring-lookbook/) & [mishkanyc](http://mishkanyc.com/home) The Mishka SS 2012 lookbook is heavily dosed with young New York rap talent and spunky streetwear. Both the video preview and the editorial photographs are rich with youthful energy and rambunctious attitude. Artists featured include Danny Brown, Das Racist, Mr. Muthafuckin’ eXquire, Queens rap trio, Children of the Night, Venus X, DJ Shiftee, Perrion and more. The [spring collection](https://www.trendhunter.com/trends/pyra-scenic-route) boasts the [zany printing signature](https://www.trendhunter.com/trends/wasted-youth-x-tappei) of Mishka. The flaming single eyeball appears on leggings, embroidered on Letterman's and slapped on snapbacks. A colorful slew of leopard print is added as subtle yet wild detailing to more sartorial pieces. Artist Party Supplies is adorned with the most memorable piece -- a standard spring jacket with a color-cluster lining reminiscent of Sgt. Pepper on acid. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 61% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Youthful Streetwear:** Disruptive innovation opportunity: Develop a sustainable streetwear brand targeting the younger generation, incorporating bold prints and unique designs. - **Collaborative Fashion-music Partnerships:** Disruptive innovation opportunity: Create partnerships between fashion brands and emerging musicians to create unique lookbooks that combine fashion and music, targeting music-loving fashion enthusiasts. - **Signature Eyeball Prints:** Disruptive innovation opportunity: Develop a line of clothing and accessories featuring signature, eye-catching prints to stand out in the fashion industry. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate music and creativity into fashion campaigns to appeal to a younger, trend-conscious audience. - **Music:** Disruptive innovation opportunity: Explore fashion collaborations to expand artist exposure and create new revenue streams. - **Streetwear:** Disruptive innovation opportunity: Integrate sustainability and eco-friendly practices into streetwear brands, catering to the environmentally conscious youth market. ## Related on Trend Hunter - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Rapper-Starred Streetwear Campaigns](https://www.trendhunter.com/trends/always-do-what-you-should.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md)