# Smokey Albino Lookbooks The Mishka Spring 2013 Campaign Stars Shaun Ross By Katie Pagnotta | Published 2013-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mishka-spring-2013 References: [highsnobiety](http://www.highsnobiety.com/2013/02/06/mishka-spring-2013-lookbook-featuring-shaun-ross/) & [mishkanyc](http://mishkanyc.com/events) The Mishka Spring 2013 lookbook represents the label's descent into maturity. The collection is clean-lined and features the first ever Albino male model Shaun Ross. The super smokey lookbook hones in on Shaun's unique attributes and highlights individuality. The sensational collection of clothes and accessories is compiled of button-ups, tees and funky hats. Highlights from the streetwear lookbook include eyeball adorned bomber jackets, patterned shirts with a decapitated head print and denim dip-dyed button-up shirts. The garments are refined, polished and geared towards an adult male audience. The spring 2013 collection is brilliant and boasts a unique variation of styles and patterns. The Mishka Spring 2013 lookbook is unconventional, shows off some fantastic streetwear finds and displays a platform for male models with unorthodox good looks. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 78% | Activity: 84% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Albino Male Models:** The use of unique-looking male models, such as Albino models, in high fashion campaigns is a disruptive innovation opportunity that could bring much needed diversity and awareness to the industry. - **Individuality in Lookbooks:** The incorporation of individuality and unique attributes into lookbooks is a disruptive innovation opportunity that can garner attention and excitement for brands. - **Unconventional Streetwear:** The creation of unconventional streetwear designs, such as those featured in Mishka's Spring 2013 collection, is a disruptive innovation opportunity that can attract new audiences and redefine the streetwear industry. ### Who This Affects Most - **Fashion:** The fashion industry could benefit from incorporating diverse and unconventional models and designs, like those featured in Mishka's Spring 2013 lookbook, in order to increase inclusivity and creativity. - **Advertising:** The advertising industry could benefit from showcasing models and individuals with unique attributes, like Albino models, to challenge beauty standards and embrace individuality. - **Streetwear:** The streetwear industry can capitalize on the success of Mishka's unconventional and bold styles featured in their Spring 2013 collection by exploring new design avenues that cater to a wider audience. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)