# Witchy Collegiate Catalogs The Mishka NYC Holiday 2013 Lookbook is Too Cool for School By Jana Pijak | Published 2013-11-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mishka-nyc-holiday-2013 References: [oystermag](http://oystermag.com/mishka-nyc-womens-holiday-13-lookbook) & [mishkanyc](http://mishkanyc.com) Lensed by photographer Tara Chacon, the Mishka NYC Holiday 2013 lookbook features models Kai Brown and Alexis Evans. The dynamic duo are captured on campus while sporting the Brooklyn-based streetwear label's sinister and 90s-inspired fashions. Whether showcasing cannabis motifs, alien faced prints or [witchy occult imagery](https://www.trendhunter.com/trends/hocus-pocus-apparel-collection), the Mishka NYC Holiday 2013 lookbook puts its crop tops, cardigans and button-up tops on display in a [school-girl approved catalog](https://www.trendhunter.com/trends/the-campus-collection) that puts a youthful twist of a preppy style aesthetic. Starting off as a small t-shirt company, Mishka NYC has grown into an edgy streetwear brand that has embraced the fashion industry's recent [90s revival](https://www.trendhunter.com/trends/diary-1999). The label's edgy and nostalgic garments defy tradition and exude a youthful and carefree air. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 91% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **90s-inspired Streetwear:** There is an opportunity for disruption in the fashion industry by capitalizing on the nostalgia for 90s fashion trends. - **Occult Fashion:** There is a market for occult-inspired fashion that can appeal to younger customers interested in witchcraft and mysticism. - **Cannabis Motifs:** There is an opportunity for fashion brands to tap into the growing cannabis industry by incorporating cannabis motifs into their designs. ### Where This Applies - **Fashion Industry:** This industry can stay attuned to youth fashion by embracing nostalgic 90s fashion and tapping into fashionable subcultures. - **Occult and Witchcraft Industry:** Occult and witchcraft businesses can expand their product offerings to include clothing and accessories that appeal to younger generations. - **Cannabis Industry:** The cannabis industry can partner with fashion brands for new and creative product offerings such as cannabis-inspired clothing and accessories. ## Related on Trend Hunter - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md) - [Comfortable Collegiate Apparel](https://www.trendhunter.com/trends/yale-university.md) - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)