# Hip Hop-Inspired Editorials The ‘Mishka Fall 2012 Lookbook’ features NYC’s Artis By Cody Turner | Published 2012-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mishka-fall-2012-lookbook References: [highsnobiety](http://www.highsnobiety.com/2012/08/16/mishka-fall-2012-lookbook/) & [mishkanyc](http://www.mishkanyc.com/fall-2012-lookbook) Earlier today, the ‘Mishka Fall 2012 Lookbook’ was released by the New York brand and the manner in which the photos were taken and the models chosen are a testament to the feel of the latest collection. Set to the background of New York’s urban jungle, the [fall lookbook](https://www.trendhunter.com/trends/creative-class-uniform) features a new up-and-coming group of [talented New Yorkers](https://www.trendhunter.com/trends/october-collection). Artists that modeled for the collection included Auggie the 9th, ShowYouSuck, Manny Muscles, the My Gold Mask duo, LOL Boys, Sich Mang, Hollywood Holt, Tree G and Jason Hoodrich of the Treated Crew. Molly Soda also made an appearance with her pink hair in a field. All the photographs were taken by photographer Todd Diederich of ‘Be Odd, Die Rich.’ ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 55% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Urban Fashion:** Businesses in the fashion industry can explore disruptive innovation opportunities by infusing a hip hop-inspired style into their collections. - **Cultural Representation in Advertising:** Businesses seeking to make their marketing materials more inclusive can take inspiration from 'Mishka Fall 2012 Lookbook' which features a diverse range of talented New Yorkers of different ages, races, and body types. - **Incorporating Local Talent:** Businesses can take inspiration from 'Mishka Fall 2012 Lookbook' by using local talent as models for their products in order to better represent and connect with their community. ### Who This Affects Most - **Fashion:** Fashion houses can draw inspiration for their collections from the creative designs showcased in 'Mishka Fall 2012 Lookbook', creating disruptive innovation opportunities in the fashion industry. - **Advertising:** Advertising agencies can reimagine how they represent diversity by incorporating elements from the 'Mishka Fall 2012 Lookbook' in their campaigns, paving the way for innovative disruption in the advertising industry. - **Photography:** Photographers can explore innovative ways to capture fashion and cultural movements by taking inspiration from the stylistic and creative approach of Tod Diederich in 'Mishka Fall 2012 Lookbook'. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [Celebratory Hip-Hop Collaborations](https://www.trendhunter.com/trends/hiphop-collaboration.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Classic Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/mki-miyuki-zoku-11.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md)